Speaking

To make your next event a home run–and to take your organization to the next level, you’ll want to consider using one or more of the following keynote messages (or workshop/seminar themes) for your meeting. Most of these topics can be presented in a one to three-hour format (or you can pick two for a three-hour time slot). Click here for a sample from the Make it Remarkable Talk

CEO Mastery: How to Grow a Bigger, Better, Faster and More Profitable Business by Regularly Engaging in the Five Habits of Highly Effective CEOs

One of the mistakes that so many owners and CEOs make is thinking that they only have to be good at one or two things–but that’s not true. If you focus on marketing, but your customer service or deliver systems can’t keep up, you’re in trouble. Or if you focus on executing and controlling expenses, but don’t stay on top of leadership or innovation or strategy, you’re also in trouble. In other words, to accelerate and sustain real double-digit growth, year after year, every owner or CEO needs to pay attention to five key areas, utilizing five key strategies–all of the time. To find out what those decisions and strategies are–and how your attendees can utilize them, you’ll want this talk.

Taking Market Share: How to Create  Market-Moving Competitive Advantages That’ll Make Your Company the Preferred Provider of Choice in Your Market

Every business owner or CEO knows they should have a compelling answer to the question, “Why should anyone choose to do business with us versus every other option in our market space?” Yet, most don’t. So how can they figure out what their compelling competitive advantages should be? How will they know if their answers are the right ones? How should they go about coming up with new ones, since their competitors probably won’t stand still? And then, how should they employ those advantages in order to take market share? In other words, if you or your attendees would like to out-think and out-maneuver your competitors, you’ll want to request this message.

Marketer-in-Chief: How Owners and CEOs Need to Think About Marketing Today So They Can More Effectively Lead a Fast Growth Business

Most owners and CEOs of small and medium-sized businesses aren’t great at marketing. In fact, many of them dislike it–which is a rather serious problem since marketing is what drives the economic engine of a business. Regardless of whether they like it or not, every owner or CEO is the marketer-in-chief of their business. The only question  is, “Are they going to be a good one or a bad one?” In other words, if you want your attendees to make sure they’re the good marketer-in-chiefs–so they can grow their businesses faster–you’ll want to request this message.

Becoming an Exceptional Leader: How to Use the Seven Key Practices of Great Leaders to Deliver Extraordinary Results Through Ordinary People

No business (or organization or business unit) can consistently perform at a level beyond their leader’s ability to lead. However, most “positional leaders,” (meaning, people who have the position/title of leader) haven’t been trained in what makes someone a great leader. And even those who have, find that what got them to where they are, won’t take them to the next level. So, if you’d like to help your attendees figure out how to raise their leadership capacity so that they’re better able to deliver better results through ordinary people, then this is the message you’ll want to request.

Make it Remarkable: How to Turn Anything You’re Doing from Ordinary to Extraordinary.

In a world where it’s either “Differentiate or Die”, where ordinary products and services spell impending doom, where customers are fickle, and where morale levels are exceedingly low, you and your organization cannot afford to do anything less than remarkable work. The question, of course, is how do you do that? If you and your attendees would like to learn a simple five-step process that they can use at any time in any place to transform anything they’re doing from ordinary to extraordinary, then you’ll want to request this message.

Breaking Through Plateaus: How to Get Back on a Growth Curve by Creating a Culture of Growth

One of the more common experiences of a plateaued company is that they’re trying to grow—but nothing works. They try strategy after strategy and tactic after tactic—all to no avail. Why? Because they don’t possess a culture of growth, created by a specific set of drivers. When those drivers aren’t in place, the tactics that work for others won’t work for them. But when those drivers are in place, everything changes and a plateaued company can become a growth company. It’s all about the culture behind the strategies and tactics that makes the difference between a growth company and a plateaued one. To find out what those drivers are, you’ll want to select this message.

Stealing From Apple’s Playbook: Seven Strategies from Steve Jobs’ Playbook That Can Radically Change Your Company’s Future.

We all know that Steve Jobs’ has created one of the most successful second acts in business history. From pushed out Founder (in the 1980’s) to CEO of the Decade (in the 2000’s), Steve Jobs has created one of the most powerful playbooks in business history. But what are his plays? And are they transferable? Can the same ideas that transformed Apple transform your business? To find out what the seven strategies are and how your attendees can use them to radically transform their own businesses, you’ll want to request this message.

Leading Effective Change Efforts That Stick

Years ago, Machiavelli put it best when he said, “There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.” Unfortunately, most leaders of small and/or medium-sized businesses know this all to well. They try to introduce a new change only to have a lot of push back or conflict. Or the change doesn’t last long before “everyone” reverts back to their old behaviors–which is a significant problem since the very nature of leadership is about creating change. So, if want your attendees to become better leaders who can introduce change and ensure that that change will take root and stick, this is the talk you’ll want to select.

Your Choice

Since I customize every presentation, if you have a specific need that’s not listed above, feel free to give me a call. After giving over 1,000 presentations on a wide variety of subjects, I can usually address most issues related to leading, managing and marketing a small or medium-sized business.

Next Steps:

* If you’d like to discuss having Bruce speak at your event, click here.
* If you’d like his A/V Room Set up requirements, click here.
* If you’d like a copy of his introduction, click here.