What’s the Difference Between Mission and Vision?

Posted on by in Branding/Differentiation, Business, Goals, Leadership, Planning, Strategy

A few months ago, after talking with a client, I decided to write a blog post on the differences between mission, vision, initiatives and goals–and it’s been one of the most read posts on my blog.

In light of that, I decided to practice what I preach (find out what people want … and give it to them). Therefore, today is the first of a number of video blog posts I’m going to put together for you that will go into more detail about each of these terms.

Today’s edition is focused on answering the most common Google query that’s linked to my site, “What’s the difference between mission and vision?” Most organizations I’ve interacted with have gotten this wrong, so pay attention. The difference is significant. Enjoy!

P.S. The link to the previous post can be found here >>

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2 Responses to “What’s the Difference Between Mission and Vision?”

  1. Caroline 13 September 2017 at 7:08 pm #

    Dear Bruce, Your article and your video relating to vision versus mission was very well done. Thank you !

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