Following up on my last post (and as promised), I created a video blog post to help you get your hands around this question of what makes a good or bad mission statement. Done correctly, a great mission statement can radically change a business or organization and propel it toward a great future. So, make sure you watch this video and then use the four rules I share in it to evaluate your mission statement (and determine if you need to make a change). Enjoy!
P.S. If you have a great mission statement, make sure you add it to the comments section below! Or you go to my blog (www.theagblog.com) to add your comments if you’re reading this by RSS.