If you want to succeed quickly, especially in the information/ professional services arena, you’ll want to practice this idea. However, you can also apply this principle to your leadership or parenting or networking, etc.
Again, just like yesterday, I want to acknowledge Eben Pagan for sharing this concept. The metaphor he uses to explain it is perfect. Let’s say you decide to cut a CD and you want to release a song to radio stations across the US to drive sales of your album. Which conversation are you going to have with your team.
2. “Which of these twelve tracks is our best?”
Obviously the second. You always release the song (or in our case, idea), which you think has the greatest likelihood of becoming a hit. Your goal is that they’ll love the song so much that they’ll want to buy the CD. It’s not the worst song that you want to release for free but the best.
Now, if you’re like most people, you’re probably thinking, “But if I give them my best ideas for free, why would they want to buy my product/service?” Answer, the same reason why you buy the CD. The song entices you/teases you to buy the whole. And when you buy your CD, are you ticked off that the musician includes the song you hear for free on the radio? Of course not. You’d be disappointed if they didn’t!
The reality is that most people don’t get what we say the first time we say it. They may think they do, but they don’t. And even if they do, they forget. I may tell a leader,
“As a leader, you need to cast vision every day in every communication you send out–that means every conversation, every letter, every memo, every message. You need to constantly tell your people, ‘This is who we are. This is where we’re going. This is what we’re becoming. This is why we do what we do. Etc’ As a leader, one of your primary responsibilities is to cast vision and you virtually can’t overdo it. So just cast vision every day in every way and your leadership capacity will rise.”
That is a rock solid idea. Most leaders will acknowledge it. Some will actually do it . . . for a couple of days. But virtually every leader I’ve ever worked with needs to be reminded of that idea over and over again.
In other words, if you’re afraid of giving away your best ideas for free, don’t be. Give them away. Demonstrate your value. Allow people to see your expertise. And you’ll start attracting more and more
people to you.
So, what are your best ideas? Take your area of expertise and make a list of your best ideas for doing something or solving something? Think through the most pressing needs of the people you’re trying to
help. Then take your best idea for solving their most pressing problem and bingo–you’ve got a hit!!!
Don’t wait until tomorrow to do this. Take out a piece of paper right now and make two columns. On the left side, list your best ideas. On the right, list your prospects and/or customers’ most pressing needs/ problems. Then link the best ideas with their most pressing problems and start giving those best ideas away!
To your accelerated success!