Have you ever watched Emeril Lagasse cook? If you haven’t, then you need to. Why? Because Emeril is all about passion. Now, I’m not a cook (though Emeril has me thinking about it), but I find myself addicted to his show. When I go to bed each evening, instead of Leno or Letterman, I turn on Emeril. And when I asked myself the question why, the answer was not far in coming. Emeril is remarkable at what he does—and he inspires others to do the same.
Now, if you’ve watched his show, then you know that one of his trademark phrases, as he goes to commercial, is, "Don’t turn that dial [Note: a rather anachronistic word choice] because when you come back . . . we’re gonna KICK IT UP A NOTCH!!!". What a great phrase to be known by, "Kick it up a notch." In other words, Emeril doesn’t want to do anything in an ordinary way, he wants to do that little bit extra to make whatever he’s doing—special.
Sometimes it’s adding an extra ingredient or two. Sometimes it’s adding a different spice. But regardless of how he cooks it, it’s always the last thing that he does (and every other great chef does) that makes what he does remarkable, it’s the plating [read DESIGN). In other words, he makes sure that what he’s prepared looks remarkable. It’s the drizzled sauce on the bottom of the plate, it’s the arrangement of the food on the plate and it’s the final garnishing (with his trademark, "BAM!") that makes whatever he’s cooking look remarkable.
So as you take a look at whatever you’re doing this week, how can you make sure you Emerilize it? Just ask, "How can I kick this up a notch?" Or, "How can I make sure this isn’t ordinary?" Or "How can I add something to this so it’s special?" Or, "How can I make the presentation of this remarkable?" It doesn’t matter what you’re doing, Emerilizing isn’t about just cooking, it’s about everything you do—from designing a new presentation to selling a product to planning a date to rearranging a room to developing a new service to composing a letter. Whatever you’re doing, just ask, "How can I Emerilize this?" and watch how easily you’ll turn something ordinary into something extraordinary!