Most great performers know that to reach their full potential, they need a coach (someone outside of them) to help them get there. Likewise, if you want to attain your full potential, you’ll probably want to consider using a coach as well. In fact, if you’re the senior executive of a small or medium-sized business  and you’d like to,

* Improve your leadership ability
* Focus more on strategic issues vs. day-to-day tactical issues
* Enhance your decision-making capabilities
* Develop your managerial/coaching skills
* Eliminate behaviors that hinder your effectiveness
* Become a better marketer
* Find a trusted advisor with whom you can process your life and work
* Learn how you can grow your business

Then you may want to consider engaging our coaching services.

What Exactly is Executive Coaching?
Executive coaching is a deliberate process that utilizes a series of focused conversations to create an environment for executives and business owners like yourself to grow both personally and professionally–which should result in a more focused, motivated, balanced and productive executive/human being who delivers better business results.

Does Coaching Really Pay for Itself?
That’s a fair question. So consider the following studies.

1.  A 2001 research report involving 100 executives in Fortune 1000 companies found that the average company experienced a 600% return on investment (ROI), plus a variety of intangibles like improved relationships and morale from executive coaching.
2.  A 2004 study by Booz Allen Hamilton reported that their clients received a return on investment of $7.90 for every dollar spent on coaching.
3.  A study conducted by MetrixGlobal for Nortel Networks found that coaching produced a 529% return on investment as well as significant intangible benefits.
4.  And a report from the Manchester Review calculated an average return on investment of 545% from investing in executive coaching.

Those aren’t bad ROI numbers, are they? For example, if you invested $3,000 in your IRA this year, and received a 20% return on your money, you’d probably be rather happy. But what if you received a 600% return on that same $3,000, wouldn’t you be ecstatic? Absolutely. But, more importantly, what if you did even better than 600%?

So, does executive coaching really pay? Absolutely! Anything over the initial investment is positive, not to mention all of the additional benefits from greater productivity to less conflict to increased retention to improved morale. In other words, executive coaching isn’t a cost, it’s an investment.

How Does the Coaching Process Work?
The Accelerated Growth Executive Coaching Process uses a four step process.

1. Assessment. The first step in this process involves the initial development of objectives and outcomes. It may also involve certain assessments and research in order to clarify the starting point and needs for each client. Since each client is different, the assessment process will be uniquely designed for them, based on their desired outcomes.

2. Plan Creation. The second step involves incorporating the data from the assessment stage, along with your goals, dreams, and objectives, into the development of a customized action plan designed to facilitate long-term change. The entire coaching process is designed to be intensely results-oriented, but at the same time achievable and sustainable.

3. Coaching. The third step in this process is where real transformation occurs. Through the guidance, encouragement and accountability that come through two or four time a month meetings (either by phone or in person–depending on location and contract), along with email and phone support, assignments and materials, and your customized action plan, significant transformation should occur.

4. Monitoring. The fourth step in this process is critical because most plans fail, not in their creation, but in their implementation. So at regular intervals, you and Bruce will monitor the results obtained up to that point and then adjust the plan as necessary in order to achieve the results and outcomes you desire.

How Much Does A 1-on-1 Executive Coaching Relationship Run?
Answer: It depends on which form of executive coaching you prefer.

1. On-site. This kind of executive coaching is completely customized and may involve observing meetings and interactions, assessments and evaluations done both on-site and remotely. Our on-site coaching service is similar to consulting in that this kind of engagement would involve a proposal submittal after agreeing on the objectives, measures and value of the engagement.

2. Off-site. This may be done in-person (if local) or by phone. While other options exist, this format of executive coaching comes in a standard package. Because significant change is the goal, we only engage in 1-on-1 executive coaching relationships for a minimum of twelve sessions, with the following routine.

a. Two one-hour phone sessions per month for a minimum of six months OR four one-hour phone sessions per month for three months.
b. Unlimited email support (typical response time of 24 hours or less–usually within hours).
c. Unlimited phone support for any time sensitive issues that arise between sessions.
d. Confidentiality
e. Face-to-face meetings in the Germantown, MD area are available, if and when necessary. Travel to meet a client and/or to observe them in their environment is possible, but usually requires additional fees (based on time and distance).
f. Any materials and assessments I deem necessary to use in the coaching process are included. Optional assessments (or those required by an employer) may require additional fees.

The cost for all of this, including the achievement of your objectives and our intellectual property, is only $500/month for the two-a-month option (for six months) or $1000/month for the four-a-month option (for three months). The difference is primarily related to how fast you want to see change (and how willing you are to implement ideas quickly)

If you’re interested in discussing a possible coaching arrangement, then send an email to (or call us at 301-602-0448). But don’t waste time debating. The sooner we get started, the sooner you get to achieve what you want to achieve. As you probably already know, one of the key distinguishing marks of all great achievers is their ability to take action decisively and quickly.

If you’d like to return to our main services page, click here>>

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