If you’ve been wondering why I haven’t been blogging lately, it’s because one of my new mentors convinced me to separate my blog and website. Therefore, starting today, you can now read my blog posts at www.BecauseGrowthMatters.com Also, if you’ve been receiving these blog posts by email, you’ll need to re-subscribe to the new RSS [...]
Always Have Someone “Outside” Read Your Copy
Posted on by Bruce Johnson in Business, Communication, Design, Leadership, Writing
No matter who’s speaking, we all suffer from the same problem. Once we know something, it’s incredibly difficult to imagine what it’s like to not know that thing. So, when we say something, we often say things that make complete sense to us, but don’t to the people we’re attempting to communicate with. For example, [...]
Need Some Inspiration?
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Change, Character, Communication, Creativity/Innovation, Customer Service, Design, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Strategy, Time Management, Writing
If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to pick you up and get your headed in the right direction. I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the [...]
The Quickest Way to Enhance Any Communication You’re Having
Posted on by Bruce Johnson in Business, Communication, Entreprenuership, Leadership, Managing Talent, Relationships, Remarkability, Writing
If you could find one idea or technique that could quickly and “almost miraculously” transform any communication you’re engaged in–from speaking at a community event to leading a team training or meeting to talking with a loved one to writing a letter or blog post–what would that be worth to you? Or if you could [...]
What You Can Learn From Steve Jobs About “PowerPoint”
Posted on by Bruce Johnson in Business, Communication, Creativity/Innovation, Design, Leadership, Writing
Every CEO eventually has to do a presentation. And that invariably means that you have to use PowerPoint–or if you’re lucky enough to be on a Mac, Keynote (which is way better, by the way). Note: That’s also why “PowerPoint” is in quotes above since Steve Jobs clearly uses Keynote–but you get the point. While [...]
What’s the Best Advice You’ve Ever Received?
Posted on by Bruce Johnson in Business, Change, Communication, Leadership, Learning, Writing
Now, I don’t know if you saw the Fortune magazine edition entitled, “The Best Advice I Ever Got” (7.6.09) but it’s an interesting read. For example, in very shortened form, Eric Schmidt (CEO, Google). John Doerr told me to, “Get a coach,” even though I didn’t think I could learn anything from a coach. Tiger [...]
Is Perfection Getting in Your Way?
Posted on by Bruce Johnson in Attitude, Business, Change, Communication, Creativity/Innovation, Entreprenuership, Growth, Learning, Marketing, Planning, Remarkability, Time Management, Writing
I was at a conference this past week when one of the speakers, a copywriter by the name of Ray Edwards, nailed me–in a positive way. The way he got to me was by asking two simple questions. Showing a picture of a MacDonald’s hamburger, he asked, 1. How would you describe the quality of [...]
Give Away Your Best Ideas
Posted on by Bruce Johnson in Attitude, Business, Communication, Marketing, Remarkability, Strategy, Writing
If you want to succeed quickly, especially in the information/ professional services arena, you’ll want to practice this idea. However, you can also apply this principle to your leadership or parenting or networking, etc. Again, just like yesterday, I want to acknowledge Eben Pagan for sharing this concept. The metaphor he uses to explain it [...]
How Often Do You Communicate Your Marketing Messages?
Posted on by Bruce Johnson in Branding/Differentiation, Communication, Marketing, Small Business, Writing
I was working out at the gym this afternoon, watching “Pirates of the Caribbean,” on USA (yes, it is difficult to workout on the elliptical these days :-) when I noticed, down at the bottom left hand corner of the screen, the following words, In Plain Sight All New Season Sunday, April 19th 10/9C As [...]
Remarkable Speak is Common Speak
Posted on by Bruce Johnson in Communication, Leadership, Writing
This morning, as I was watching the morning news, I heard about a new air carrier out of Dulles Airport, MaxAir (which I’ll probably blog about later because they appear to be doing a lot of things right). However, what bothered me, as I watched was how both executives (one from MaxAir and the other [...]


