I wish I had come up with that headline, but alas it's not mine. It's the title of a free audio program by the the Dean of the Regent University School of Global Leadership and Entrepreneurship, Bruce WInston. And it's not just a cute title, it's actually a true recounting of his experience in Fairbanks [...]
Everything I Ever Needed to Know About Entrepreneurship, I Learned When I Was Five
Posted on by Bruce Johnson in Business, Entreprenuership, Learning, Small Business
Is Your Customer Loyalty Program Really Part of Your Strategy (Or Just an Add On)?
Posted on by Bruce Johnson in Branding/Differentiation, Business, Customer Service, Marketing, Remarkability, Small Business, Strategy
How many times have you been in a retail location that had a “customer loyalty” program that didn’t really work? Not that the cashier didn’t know how to punch the card, but that the store really didn’t stand behind the offer? Or to put it another way, where you felt like the management had a [...]
Are You Blowing Your Marketing Dollars on Bad Lists?
Posted on by Bruce Johnson in Business, Marketing, Small Business
This past week I received two pieces of mail on the same day from two different companies wishing me a happy birthday (Note: I turn 47 on March 29th). Though the gesture was nice, both wasted their marketing dollars on me because they both got the year wrong. The first was from the infamous AARP [...]
Create Incentives for Customers or Prospects to Update Their Data
Posted on by Bruce Johnson in Business, Customer Service, Marketing, Operations, Small Business
Almost every small business I’ve run into has struggled with keeping contact information up to date. So they tend to avoid doing anything about it (until a new system is put in place and then they have to invest massive amounts of time to verify data and delete old records because nothings been done on [...]
196 Possible Marketing Plan Questions
Posted on by Bruce Johnson in Branding/Differentiation, Business, Goals, Leadership, Marketing, Planning, Remarkability, Small Business, Strategy
Putting together a marketing plan is a challenge most small business leaders wrestle with. But the key to creating a winning marketing plan is to start by asking great questions. Why? Because the quality of the answers you get is directly related to the quality of the questions you ask. So to help you figure [...]
Free Report on Avoiding Common Small Business Mistakes Now Available
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Creativity/Innovation, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Planning, Small Business, Strategy
If you’d like to avoid the 12.6 most common mistakes that small business leaders make, then simply enter your name and email in the boxes at the top of the right hand column in this blog. As soon as you hit submit you’ll be immediately taken to the download page for the free report. Once [...]


