In a video post on the Fast Company site, Alex Bogusky, co-chair of Crispin Porter + Bogusky, argues that the classic business mantra of learning from failure is just plain wrong. In his world (and at his company), he doesn’t debrief failure or lost accounts or why a campaign isn’t working (which I find hard [...]
Alex Bogusky Is Wrong! Leaders Should Learn More From Failure
Posted on by Bruce Johnson in Change, Communication, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Small Business, Strategy
Don’t Follow Verizon’s Lead!
Posted on by Bruce Johnson in Attitude, Business, Communication, Customer Service, Growth, Relationships, Small Business
I’m constantly amazed how a large company can be so terrible at customer service and have their systems so poorly designed and run. I’ve written about this multiple times, but there are two key lessons any business ought to take from my latest encounter with the mess called Verizon. First, before I share the two [...]
New Free Report on Fast Growth Released Today!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Customer Service, Entreprenuership, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Operations, Planning, Small Business, Strategy
Want to Know How You Can Immediately Begin to Grow Your Business Faster Than You Ever Have Before—While Increasing Your Ability to Lead It More Effectively? If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.” Inside it you’ll discover, [...]
Want to Grow Your Business Faster?
Posted on by Bruce Johnson in Business, Entreprenuership, Growth, Leadership, Managing Talent, Small Business, Strategy
Have you ever noticed that two companies can attempt to employ the same strategy or tactics and yet get different results? Or more importantly, have you ever been frustrated that you’ve tried the same strategy or tactics that someone else has–and yet haven’t seen the same kinds of results? Why is that? My conclusion is [...]
Do Your People Know What an “A” Looks Like?
Posted on by Bruce Johnson in Attitude, Business, Change, Communication, Managing Talent, Operations, Small Business
If you’re like most of my clients, chances are you regularly get frustrated by the performance of your people. Sometimes it’s because they’re not executing fast enough. Sometimes it’s because they’re not thinking clearly and anticipating issues and problems. Etc. But one of the more common frustrations is “They just don’t execute at a high [...]
Originality and Commonality: A Powerful One-Two Punch!
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Planning, Remarkability, Small Business, Strategy
Have you ever noticed that most people like to live life in an either/or world? Either we buy a sports car or a minivan. Either we go to the beach or the mountains for vacation this year. Either we locate in a busy location or an isolated one. Either we focus on one product or [...]
Ready for Accelerated Growth Driver #1?
Posted on by Bruce Johnson in Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Operations, Planning, Small Business, Strategy, Time Management
If you could pick one idea or concept that drives accelerated growth companies more than any other, what would you pick? Would you pick, “Great leadership?” Or, “A new or better technology?” Maybe, “Massive cash flow?” Or, “Viral marketing?” Or would you pick, “Great systems?” Or maybe even, “Great people?” Well, while all of those [...]
A Great Business Leader’s Book List
Posted on by Bruce Johnson in Books, Business, Entreprenuership, Growth, Learning, Personal Development, Small Business, Strategy
If you’re an entrepreneur or senior executive of a small or medium-sized business, hopefully you’re regularly reading Inc. Magazine. If not, you should be. I rarely find an issue where I’m not tearing out a few articles to file. And that holds true for this month’s edition, which marks their 30th anniversary. However, my favorite [...]
How Often Do You Communicate Your Marketing Messages?
Posted on by Bruce Johnson in Branding/Differentiation, Communication, Marketing, Small Business, Writing
I was working out at the gym this afternoon, watching “Pirates of the Caribbean,” on USA (yes, it is difficult to workout on the elliptical these days :-) when I noticed, down at the bottom left hand corner of the screen, the following words, In Plain Sight All New Season Sunday, April 19th 10/9C As [...]
“Entrepreneurs Stink at Optimizing!”
Posted on by Bruce Johnson in Business, Entreprenuership, Marketing, Operations, Planning, Small Business, Strategy
Over the past weekend I was listening to a conversation between Scott Hallman (from the Small Business Growth Club) and Eben Pagan (from Altitude) when Scott made the comment I listed above, “Entrepreneurs stink at optimizing!” When you hear that, how do you feel? Do you nod your head and say, “Yup! He’s on to [...]


