Focus Your Marketing (and Strategy) More on New Than on Better

Posted on by in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy

When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or […]

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Are Your Systems Stupid?

Posted on by in Business, Change, Customer Service, Design, Growth, Leadership, Operations, Personal Development, Remarkability, Strategy

Every company has them–they’re the reason why we love Dilbert, laugh at The Office, yell at the auto attendant in “customer service,” who “can’t understand our response,”  and can’t wait to tell our friends and co-workers, “You won’t believe what happened to me today.” Or, in the case of people like me, blog about them. […]

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Need Some Inspiration?

Posted on by in Attitude, Branding/Differentiation, Business, Change, Character, Communication, Creativity/Innovation, Customer Service, Design, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Strategy, Time Management, Writing

If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to  pick you up and get your headed in the right direction. I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the […]

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Shame on You Home Depot!

Posted on by in Branding/Differentiation, Customer Service, Leadership, Managing Talent, Marketing, Remarkability

Now, before I explain the title of this post, let me give you some background. Unlike a lot of people, I’m not a home fix-it kind of guy. My father, who was a college professor, earned his way through college as a carpenter and is incredibly skilled in carpentry and home repair. My brother is […]

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Alex Bogusky Is Wrong! Leaders Should Learn More From Failure

Posted on by in Change, Communication, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Small Business, Strategy

In a video post on the Fast Company site, Alex Bogusky, co-chair of Crispin Porter + Bogusky, argues that the classic business mantra of learning from failure is just plain wrong. In his world (and at his company), he doesn’t debrief failure or lost accounts or why a campaign isn’t working (which I find hard […]

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Is It Time for a Makeover for Your Business (A Lesson from BusinessWeek)

Posted on by in Branding/Differentiation, Business, Change, Communication, Design, Entreprenuership, Growth, Leadership, Marketing, Remarkability, Strategy

When was the last time you did a website makeover? Or changed the interior design of your workspace/office/store? Or more importantly, changed the way you do business? Or changed the way you market what you offer? Or even changed what you offer? Most leaders underestimate the power of a makeover–and the speed at which they […]

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Three Oscar Lessons for Your Annual Staff Celebration

Posted on by in Attitude, Communication, Leadership, Managing Talent, Planning, Remarkability

Far too often, annual staff celebrations are left to the last minute or simply rehashes of the previous year’s shindig, when they should be something far more. Last evening’s Oscar awards show clearly points out three classy lessons for how to make your annual celebration something memorable. 1. Make it an Event – The Oscars […]

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The Quickest Way to Enhance Any Communication You’re Having

Posted on by in Business, Communication, Entreprenuership, Leadership, Managing Talent, Relationships, Remarkability, Writing

If you could find one idea or technique that could quickly and “almost miraculously” transform any communication you’re engaged in–from speaking at a community event to leading a team training or meeting to talking with a loved one to writing a letter or blog post–what would that be worth to you? Or if you could […]

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Five Lessons from Steve Jobs, CEO of the Decade

Posted on by in Branding/Differentiation, Business, Communication, Creativity/Innovation, Entreprenuership, Growth, Leadership, Marketing, Planning, Remarkability, Strategy

If you haven’t seen the article yet, Fortune Magazine has declared Steve Jobs, CEO of the Decade. In their own words, How’s this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law […]

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Originality and Commonality: A Powerful One-Two Punch!

Posted on by in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Planning, Remarkability, Small Business, Strategy

Have you ever noticed that most people like to live life in an either/or world? Either  we buy a sports car or a minivan. Either we go to the beach or the mountains for vacation this year. Either we locate in a busy location or an isolated one. Either we focus on one product or […]

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