Do You Know What Your Prospects and Customers Really Think?

Posted on by in Business, Communication, Customer Service, Learning, Managing Talent, Marketing, Pricing

When was the last time you really asked for and wanted honest feedback? Chances are it’s probably been awhile. Not just because most of us don’t ask, but because we don’t really want to know. In fact, we even have systems designed to avoid it, right? For example, we might have customers fill out evaluation […]

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Focus Your Marketing (and Strategy) More on New Than on Better

Posted on by in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy

When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or […]

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Key Lessons from Steve Jobs at All Things Digital (D8)

Posted on by in Branding/Differentiation, Business, Change, Communication, Design, Growth, Leadership, Planning, Pricing, Strategy

Whenever Steve Jobs speaks, it’s usually worth listening. Love him or hate him, he’s always worth listening to–especially because he masterminded one of the most amazing comebacks of all time. Thirteen years ago when he returned to Apple they were just 90 days away from going bankrupt. And then, just last week, they surpassed Microsoft […]

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It’s Not About Your Product!

Posted on by in Branding/Differentiation, Business, Design, Finances/Money Management, Growth, Pricing, Remarkability

I received an email from my mother last evening about a social experiment that the Washington Post conducted two years ago with Joshua Bell, the world famous violinist. That said, I think the real value of the experiment drives home an incredibly important message for business owners and senior executives. The basic story line goes […]

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