It’s that time of the year again when most businesses and organizations (just like yours) begin to work on their strategic plans for the coming year. However, the vast majority of strategic plans aren’t very strategic at all. Why? Because most strategic plans are simply tactical plans dressed up with the phrase, “strategic,” in front [...]
Is Your Strategic Plan Actually Strategic?
Posted on by Bruce Johnson in Business, Goals, Growth, Leadership, Planning, Strategy
Have You Created Your 100 Day Plan Yet?
Posted on by Bruce Johnson in Business, Communication, Goals, Growth, Leadership, Marketing, Planning, Strategy
I know it’s hard to believe, but we’re almost done with calendar year 2010. As of today, there are only 103 days left before January 1 rolls around again–which means it’s once again time for that 100 Day end of the year plan and push campaign. And I do mean “plan and push.” Why? Because [...]
Are You Leveraging All Nine of Your Profit Drivers?
Posted on by Bruce Johnson in Business, Entreprenuership, Finances/Money Management, Growth, Marketing, Planning, Strategy
Do you ever feel that you make business too difficult in your own mind? Or do you ever find yourself getting lost in the complexity of everything you have to do in order to build a fast growing business? If so, then I think you’ll really appreciate the following simple grid of nine profit drivers. [...]
Focus Your Marketing (and Strategy) More on New Than on Better
Posted on by Bruce Johnson in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy
When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or [...]
Is Your Model Still Right?
Posted on by Bruce Johnson in Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Planning, Strategy
I was talking with someone earlier this week and the conversation got started something like this. “I have this process I’ve been trying to get people to buy in to but I’m having trouble getting more people to buy it.” Sound familiar? My first question to him was, “You’ve started this by defining a process/product. [...]
Need Some Inspiration?
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Change, Character, Communication, Creativity/Innovation, Customer Service, Design, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Strategy, Time Management, Writing
If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to pick you up and get your headed in the right direction. I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the [...]
Why Does Your Team’s Execution Fail?
Posted on by Bruce Johnson in Business, Communication, Growth, Leadership, Managing Talent, Operations, Planning, Time Management
I just finished leading a management training session for one of my clients on, “Execution: The Art and Science of Transforming Intention into Reality.” And the one section that probably had the most discussion for us as a group was my first point on realizing why good strategies, tactics and projects often fail in their [...]
Key Lessons from Steve Jobs at All Things Digital (D8)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Design, Growth, Leadership, Planning, Pricing, Strategy
Whenever Steve Jobs speaks, it’s usually worth listening. Love him or hate him, he’s always worth listening to–especially because he masterminded one of the most amazing comebacks of all time. Thirteen years ago when he returned to Apple they were just 90 days away from going bankrupt. And then, just last week, they surpassed Microsoft [...]
What’s the Difference Between Mission and Vision?
Posted on by Bruce Johnson in Branding/Differentiation, Business, Goals, Leadership, Planning, Strategy
A few months ago, after talking with a client, I decided to write a blog post on the differences between mission, vision, initiatives and goals–and it’s been one of the most read posts on my blog. In light of that, I decided to practice what I preach (find out what people want … and give [...]
Alex Bogusky Is Wrong! Leaders Should Learn More From Failure
Posted on by Bruce Johnson in Change, Communication, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Small Business, Strategy
In a video post on the Fast Company site, Alex Bogusky, co-chair of Crispin Porter + Bogusky, argues that the classic business mantra of learning from failure is just plain wrong. In his world (and at his company), he doesn’t debrief failure or lost accounts or why a campaign isn’t working (which I find hard [...]


