Over the past weekend I was listening to a conversation between Scott Hallman (from the Small Business Growth Club) and Eben Pagan (from Altitude) when Scott made the comment I listed above, “Entrepreneurs stink at optimizing!” When you hear that, how do you feel? Do you nod your head and say, “Yup! He’s on to [...]
“Entrepreneurs Stink at Optimizing!”
Posted on by Bruce Johnson in Business, Entreprenuership, Marketing, Operations, Planning, Small Business, Strategy
Create Incentives for Customers or Prospects to Update Their Data
Posted on by Bruce Johnson in Business, Customer Service, Marketing, Operations, Small Business
Almost every small business I’ve run into has struggled with keeping contact information up to date. So they tend to avoid doing anything about it (until a new system is put in place and then they have to invest massive amounts of time to verify data and delete old records because nothings been done on [...]
When Was The Last Time You Updated Your Website?
Posted on by Bruce Johnson in Business, Change, Design, Marketing, Operations
As a small biz leader, you know that getting a website up and keeping it up-to-date with current information is a job. In fact, it often requires so much time and effort from us (or our team) that once we get one up, we tend to keep it up . . . forever. The problem, [...]
Key Strategic Decisions at Quiznos That Could Mark Your Turnaround
Posted on by Bruce Johnson in Business, Finances/Money Management, Leadership, Operations, Strategy
Fortune Magazine has a great article this week on the turnaround at Quiznos. But like most turnaround stories, it’s been marked by a few key strategic decisions–decisions which any small business can learn from. According to the article, since Greg Brenneman took over last year, he’s made a couple of key strategic decisions for Quiznos. [...]
Discounts Don’t Trump Theater in Retail
Posted on by Bruce Johnson in Branding/Differentiation, Business, Design, Marketing, Operations, Remarkability
When I first arrived in Germantown, MD back in 1989, Giant was the "in" grocery store and Safeway was "out". Then, around the turn of the century, Safeway relocated to a new location with a better design, look and feel. Shoppers started migrating. Then a few years later, even with a better looking (and newer) [...]
Do You Like Having to Call Back?
Posted on by Bruce Johnson in Business, Customer Service, Leadership, Managing Talent, Marketing, Operations
On Monday, December 17th I went to open my QuickBooks for Mac 2006 edition. A window popped up saying something to the effect, "Can’t download updates, insufficient memory." The screen disappeared and then, right before my eyes, QuickBooks started erasing all of the files on my desktop (a total of six gigabytes of data). Gone! [...]


