If you’ve ever watched Steve Jobs do a product launch, you know you’ve watched a master communicator. And if you’ve ever wondered if you could ever communicate as effectively as Steve, there’s good news for you. Business Week Small Biz columnist, Carmine Gallo, has just published a book on “The Presentation Secrets of Steve Jobs.” [...]
Steve Jobs’ Presentation Secrets
Posted on by Bruce Johnson in Books, Business, Communication, Creativity/Innovation, Design, Marketing
Is Perfection Getting in Your Way?
Posted on by Bruce Johnson in Attitude, Business, Change, Communication, Creativity/Innovation, Entreprenuership, Growth, Learning, Marketing, Planning, Remarkability, Time Management, Writing
I was at a conference this past week when one of the speakers, a copywriter by the name of Ray Edwards, nailed me–in a positive way. The way he got to me was by asking two simple questions. Showing a picture of a MacDonald’s hamburger, he asked, 1. How would you describe the quality of [...]
Give Away Your Best Ideas
Posted on by Bruce Johnson in Attitude, Business, Communication, Marketing, Remarkability, Strategy, Writing
If you want to succeed quickly, especially in the information/ professional services arena, you’ll want to practice this idea. However, you can also apply this principle to your leadership or parenting or networking, etc. Again, just like yesterday, I want to acknowledge Eben Pagan for sharing this concept. The metaphor he uses to explain it [...]
How to Connect and Motivate More People to Listen
Posted on by Bruce Johnson in Communication, Leadership, Marketing, Relationships
Do you ever feel, when writing a letter or giving a speech, that you’re just not connecting well to most of the people in your audience? Or ever feel stuck when trying to write copy for a sales letter? If you have, I’ve got some great advice that will make any of those situations infinitely [...]
Are You Sizzling Hot?
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Design, Entreprenuership, Growth, Marketing, Planning, Remarkability, Strategy
When your prospects and customers think about you, do they think, “I have to have that!” Or, “I need to go there!” Or “I need to use them!” Or is it more of a more of a, “Let me think about it.” Or a “I’ll get back to you.” Or, “I’m doing my due diligence,” [...]
Don’t Make an Omni Mistake!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Customer Service, Leadership, Marketing, Operations, Remarkability
Have you ever set out to create a system in your business that deliberately irritated or disappointed your customers? Probably not. But if I asked, “Have you ever done so?” The answer would probably be, “Yes!” I had one of those experiences the other week. I was speaking at a convention in Orlando that was [...]
What are Your Needle Movers?
Posted on by Bruce Johnson in Business, Entreprenuership, Goals, Growth, Leadership, Managing Talent, Marketing, Operations, Personal Development, Planning, Strategy, Time Management
Ever wonder what you ought to focus your time and attention on? With so many things on your plate, don’t you often wonder, “Where should I start?” But more importantly, as the point person for your company, it’s even more critical that you focus your attention on those activities that have the highest probability of [...]
How Often Do You Communicate Your Marketing Messages?
Posted on by Bruce Johnson in Branding/Differentiation, Communication, Marketing, Small Business, Writing
I was working out at the gym this afternoon, watching “Pirates of the Caribbean,” on USA (yes, it is difficult to workout on the elliptical these days :-) when I noticed, down at the bottom left hand corner of the screen, the following words, In Plain Sight All New Season Sunday, April 19th 10/9C As [...]
“Entrepreneurs Stink at Optimizing!”
Posted on by Bruce Johnson in Business, Entreprenuership, Marketing, Operations, Planning, Small Business, Strategy
Over the past weekend I was listening to a conversation between Scott Hallman (from the Small Business Growth Club) and Eben Pagan (from Altitude) when Scott made the comment I listed above, “Entrepreneurs stink at optimizing!” When you hear that, how do you feel? Do you nod your head and say, “Yup! He’s on to [...]
Interested in Doubling Your Revenue?
Posted on by Bruce Johnson in Attitude, Business, Entreprenuership, Growth, Marketing, Planning, Strategy
Do you find that the news has you hunkering down this year? Maybe thinking, “You know, if we can just meet last year’s numbers, that’ll be a win!” If so, you’re not alone. Based on everything you and I are hearing in the news, it would be easy to think, “This is going to be [...]


