When was the last time you really asked for and wanted honest feedback? Chances are it’s probably been awhile. Not just because most of us don’t ask, but because we don’t really want to know. In fact, we even have systems designed to avoid it, right? For example, we might have customers fill out evaluation [...]
Do You Know What Your Prospects and Customers Really Think?
Posted on by Bruce Johnson in Business, Communication, Customer Service, Learning, Managing Talent, Marketing, Pricing
Have You Created Your 100 Day Plan Yet?
Posted on by Bruce Johnson in Business, Communication, Goals, Growth, Leadership, Marketing, Planning, Strategy
I know it’s hard to believe, but we’re almost done with calendar year 2010. As of today, there are only 103 days left before January 1 rolls around again–which means it’s once again time for that 100 Day end of the year plan and push campaign. And I do mean “plan and push.” Why? Because [...]
Are You Leveraging All Nine of Your Profit Drivers?
Posted on by Bruce Johnson in Business, Entreprenuership, Finances/Money Management, Growth, Marketing, Planning, Strategy
Do you ever feel that you make business too difficult in your own mind? Or do you ever find yourself getting lost in the complexity of everything you have to do in order to build a fast growing business? If so, then I think you’ll really appreciate the following simple grid of nine profit drivers. [...]
Focus Your Marketing (and Strategy) More on New Than on Better
Posted on by Bruce Johnson in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy
When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or [...]
Need Some Inspiration?
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Change, Character, Communication, Creativity/Innovation, Customer Service, Design, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Strategy, Time Management, Writing
If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to pick you up and get your headed in the right direction. I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the [...]
Shame on You Home Depot!
Posted on by Bruce Johnson in Branding/Differentiation, Customer Service, Leadership, Managing Talent, Marketing, Remarkability
Now, before I explain the title of this post, let me give you some background. Unlike a lot of people, I’m not a home fix-it kind of guy. My father, who was a college professor, earned his way through college as a carpenter and is incredibly skilled in carpentry and home repair. My brother is [...]
Alex Bogusky Is Wrong! Leaders Should Learn More From Failure
Posted on by Bruce Johnson in Change, Communication, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Small Business, Strategy
In a video post on the Fast Company site, Alex Bogusky, co-chair of Crispin Porter + Bogusky, argues that the classic business mantra of learning from failure is just plain wrong. In his world (and at his company), he doesn’t debrief failure or lost accounts or why a campaign isn’t working (which I find hard [...]
Is It Time for a Makeover for Your Business (A Lesson from BusinessWeek)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Design, Entreprenuership, Growth, Leadership, Marketing, Remarkability, Strategy
When was the last time you did a website makeover? Or changed the interior design of your workspace/office/store? Or more importantly, changed the way you do business? Or changed the way you market what you offer? Or even changed what you offer? Most leaders underestimate the power of a makeover–and the speed at which they [...]
New Free Report on Fast Growth Released Today!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Customer Service, Entreprenuership, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Operations, Planning, Small Business, Strategy
Want to Know How You Can Immediately Begin to Grow Your Business Faster Than You Ever Have Before—While Increasing Your Ability to Lead It More Effectively? If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.” Inside it you’ll discover, [...]
Five Lessons from Steve Jobs, CEO of the Decade
Posted on by Bruce Johnson in Branding/Differentiation, Business, Communication, Creativity/Innovation, Entreprenuership, Growth, Leadership, Marketing, Planning, Remarkability, Strategy
If you haven’t seen the article yet, Fortune Magazine has declared Steve Jobs, CEO of the Decade. In their own words, How’s this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law [...]


