For example, we might have customers fill out evaluation forms of their experience with our company–but then we have our sales people hand them out–people who have a vested interest in the customer rating them high (and they do say to customers, “Please give me a 10!”). Or we’ll only give them a few options. Or we’ll make it incredibly difficult for them to give feedback. Or we’ll have a strategic initiative to increase our customer service number by x percent, which, translated means, we don’t really want to get feedback that would lower the number.

However, the problem with all of those scenarios above is that they keep us from hearing what we need to hear in order to make the changes we need to make. To make this real, let me share with you an experience I had last week with a company, Power Windows and Siding.

My wife and I live in a neighborhood where the houses are 23 years old and every one of our neighbors has had their roof redone starting about seven years ago. We’ve been the lone holdout. So, this year we decided, let’s not push our luck, let’s get the roof redone. We attended a home show recently and filled out three forms for estimates  (one of which was Power Windows and Siding) to do our due diligence, plus we’ve contacted references from two neighbors.

Three of the companies were all very easy and professional to deal with. Sears was a little annoying with their call center, but their sales person was easy to work with and quickly assessed that I knew a lot and could skip through whole sections of his sales presentation pretty fast and get to the estimate quickly.

But Power Window and Siding was a whole different story. Their call center was the most annoying I’ve ever encountered. They called incessantly to confirm the appointment. I mean daily–which was annoying. I made an appointment. I keep my appointments. If they wanted to call the day before to confirm the appointment (which is a good practice), I wouldn’t have been annoyed. But to have their computer dial my number daily to confirm the same appointment–that was beyond infuriating.

Furthermore, when the computer would leave the phone number, it was always fast with a tagline like, “You know the number, RIng PWS!” Now, let me ask you, do you know what number R is? Or W? Or I? Names aren’t customer friendly. If I’m taking a message, I want someone to give me numbers. I don’t want to have to look at the dial pad and then have to figure out what the numbers are.

So, by the time the sales person came by, he was already in last place. Then as we sat down, he went into “sales mode.” You know what I’m talking about. He was trying to be my best friend. So tell me, where did you grow up? How many kids do you have? What are they doing now? Etc. He kept peppering me with questions, reflecting back my answers, affirming everything I said, etc. So much so that it all felt fake/plastic.

I kept telling him that I just wanted an estimate for my roof. My time is valuable and I didn’t need to bond. Then to get the measurements, he asked me to go out with him. Now, I’ve had four estimates before his and none of them needed me to hold the tape and walk the house with them (asking me more annoying questions).

Then when we came back in, he proceeded to go through the sales presentation which talked all about Power Windows and Siding and how great they are and how they were featured on Extreme Makeover, etc. — none of which dealt with me — or that I cared about. All I wanted was a roofing estimate.

He continued through the stock presentation even though I was telling him that I didn’t need to know all this stuff.  But he kept his head down, affirming, “I understand …” and then continuing to do what I was asking him not to do. Finally, when he got to the actual numbers he pulled out his calculator and showed me numbers that were about two and a half times higher than some of the other estimates we had received. Two and a half times higher! At that point, I said, “Listen, let’s save both of us some time. There’s no way we need to carry this conversation any further unless you’re about to tell me, ”Normally, this is what we’d normally charge, but right now we have a special going on where we’re discounting our normal price by over $10,000.“ He kept trying to move forward but I wouldn’t let him. Life’s too short.

However, to make matters even funnier, we’ve still been receiving calls daily from Power Windows and Siding since then. Finally, this morning I picked up the phone (I clearly recognized the number :-) to say, ”Stop Calling,“ when they guy on the other end informed me he was calling to schedule an appointment for a free estimate. Amazing!

But, here’s the point, I’m guessing that the people at Power Windows and Siding are pretty clueless about the feedback I just gave. In fact, right on the front page of their website, their CEO says

We work tirelessly to satisfy our customers, and our standards of quality, ethics, and integrity are unmatched.

Right! I’m sure, from an internal standpoint, they’re working on their systems to make things better from their standpoint. But if they really talked with customers, they’d find out something different.

1. No one likes being called to death by call centers reminding them of appointments, day after day.
2. No one likes alphabetical phone numbers (or, if one must, at least give a numbers option and repeat it twice).
3. No one likes being sold or a salesman trying too hard. (fake bonding is bad)
4. No one likes a salesperson who can’t read their customers’ verbals and non-verbals and then doesn’t adjust their sales presentation to what they’re seeing and hearing.
5. And no one likes an outrageous estimate (after all, we’re talking about a roof here. No one says to their friends, ”Hey, come look at my roof! I paid two and a half times what I should have. Isn’t it grand?“)

So, how are you doing? Are you really searching for honest feedback from your customers and prospects? Are you making it easy? Are you getting feedback that isn’t filtering into some metric that makes you look good? Are you asking enough tough questions? Are you following up with lost sales?

Remember, sometimes the feedback from the sales you lose can be the key to making a whole lot more money in the future!

To your accelerated success!

P.S. Note: this is not to say that all feedback is valuable or true or that it should change what you do. However, if you don’t aggressively pursue honest feedback, then you just might miss out on those insights which are accurate and which you should take some action on!

I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the movie, Rocky made the following comment to his son,

“It ain’t about how hard you’re hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward–that’s how winning is done!”

I immediately put that quote up on my credenza and still look at it to this day. To me, that’s the power of a great quote. In just a few words, it can say so much.

In light of that, over the July 4th weekend, I decided to create my own favorite quote site. As a consultant and professional speaker, I’m regularly on the look out for great quotes. So, rather than horde them for myself, in the spirit of Tom Peters (when you go to the site, you’ll understand that comment), I’ve decided to make them available to everyone.

So, rather than bore you with more content, let me encourage you to go to the site and read some great inspirational business-oriented quotes. I think you’ll enjoy them! Oh, and the URL is pretty easy to remember

http://www.brucequotes.com

Note: I just created the site Saturday evening so some of the topics only have a few quotes, while others have quite a few. But over time, the approximately 400 quotes will grow. The site is still under 48 hours old. Just bookmark it and return to it whenever you either need some inspiration or you’re putting together a talk or training session and need the perfect quote to make the perfect point.

To your accelerated success!

http://www.brucequotes.com

• Would they be your core values (for ex. respect, responsibility, honesty and service)?
• Would they be a phrase (for ex. “Make it so, #1” in deference to Capt. Jean Luc Picard of Start Trek: The Next Generation fame)?
• Would they be actions (for ex. Farm, Call, Convert, Upsell)?
• Or would they be something else?

It’s an interesting question. If you were to narrow down your business philosophy to just four words, what would they be?

Well, last evening I was perusing Tom Peter’s website and downloaded one of his Power Point ® Presentations (which are free, by the way). As I was reading through a recent speech he gave for Inc. I came across this one slide that simply said,

The four most important words in any organization are, “What do you think?”

I love that!

Note: this was a line from a comment posted on his blog at www.tompeters.com from a guy named Dave Wheeler.

But the reason why I love this slide is because I love the simplicity and power contained in those four simple words, “What do you think?” Having observed and consulted with enough businesses and organizations, I would concur that those four words could/can literally change a company.

As leaders, we so often get stuck in the “It’s my job to have all the answers,” or “It’s my job to come up with solutions to problems,” etc. that we forget that our primary job as leaders is not to have all the answers or to tell everyone the answers, but to leverage the time, talent, resources and INTELLECTUAL PROPERTY of the people in our organization/business to achieve some kind of results.

Even more, when we ask, “What do you think?” what we’re doing is so much more than just asking a question. For example, when you ask your people, “What do you think?”

1. You’re giving your people respect (I value what you have to say, which is why I’ve asked you)
2. You’re training your people to be solutions creators (I want you to help solve this so you can do this in the future)
3. You’re bringing new ideas into the mix (not giving in to your own biases and prejudices)
4. You’re creating buy-in (since people tend to own what they help create)
5. And you’re creating relational capital.

At every juncture, you win as a leader just by remembering to ask, EVERY DAY, “What do you think?

I think Dave is right on. These could easily be the four most important words in any organization.

So … What do you think?

To your accelerated success,

P.S. Either today or tomorrow (depending on when you’re reading this), make it a goal to ask at least FIVE people, “What do you think?” Then do the same thing the next day, and the next day and the next day after that as well.

Moreover, he states that when his company loses a bid or contract, he simple throws away any vestige of that client in their offices and moves on as if that client or bid never existed. In his world, they’ve never lost a bid because if they didn’t get the contract then it isn’t a client they would have wanted to work with.

Besides the fact that I find it hard to believe that his company actually works this way (like they’ve never fired someone for underperforming or they only evaluate based on successes), I find it just bad advice. The reality is that most businesses need to do more learning from failure–not less.

As a consultant, I spend my life walking into companies where problems exist (and they exist in every company, including Bogusky’s). And I have yet to find any company that is really great at evaluation and learning from failure. Most business leaders are so busy trying to stay on top of all their work, that they rarely ever take time to stop and learn from their failures/missed opportunities/mistakes etc. Therefore, they tend to keep making the same mistakes over and over again. As the saying goes (slightly altered),

“Those who don’t learn from history are doomed to repeat it.”

Now, if a leader or manager is a blamer (i.e. a bad leader or manager) then that is a problem–but not with the idea of learning from failure. Rather it’s a failure of the leader/manager to carry out their job well. Likewise, if they’re creating a culture of fear vs. trust, then that’s a leadership issue, not an evaluation problem.

Great leader/managers know that learning from the past, both positive and negative, is essential to improving and optimizing the future. They understand that if there’s a problem, it’s not a person who’s the problem, it’s the system. And the only way to fix the system is to debrief and make sure that they and their team have learned from what happened so that the same problem isn’t repeated. No learning = ongoing problem.

So don’t listen to Alex on this one. Increase your learning from failure (and success). Invest more time in evaluating what happened so that you can both eliminate/minimize any problems and optimize/leverage any successes. It’s not an either/or. It’s a both/and. And in most cases, there’s not enough learning going on. So I’d argue that you need to increase your learnings so you can increase your successes!

To your accelerated success!

P.S. If you want to know the five questions you should always ask when evaluating, click here>>

Note: If you didn’t answer the question from the last post, “What are the major constraints that are hindering me (and my business/organization) from achieving my (our) potential?”, then make sure you do so before proceeding any further.

Okay, so you’ve now identified your major constraints (and as I said last time, they could be external or internal, mental or physical, systemic of situational). They could be a person or a process, a self-limiting belief or a financial limitation (for example).

The next thing you want to do is order them. You want to take each constraint and ask the question, “Where does this constraint come in the priority list of which constraint needs to be solved first?” In other words, you want to play each constraint off the others as you seek to find the major constraint that needs to be solved first.

I liken this to a playoff system (brackets) you see in sports. For simplicity’s sake we’ll call constraints “C”. So you play C1 vs. C2. Let’s say C2 needs to be solved before C1. Then you play off C3 vs. C4. Let’s say C3 needs to be solved before C4. Then you playoff C2 vs. C3 and let’s say C3 needs to be solved before C2 (which means it has to come before C1). You now know what has to happen first. In other words, once you work through this process, you’ll quickly know what the major constraint is for you (or you and your business) this year.

Using the four constraints listed above, it would be understandable to think that you need to solve the financial problem first. But that might not be true. It may be because you don’t have a systematic and methodical process in place to acquire new capital. However, it may be that the reason you don’t have a systematic and methodical process in place is because Sally is in charge of that area and she’s not very competent. She’s been at your company for ten years, she’s loved by every one, but she’s incompetent. You know you ought to let her go, but you haven’t pulled the trigger yet. Why?

Ah, it’s that self-limiting thought that keeps you from changing her out. It may be a belief that letting Sally go will demoralize your team. Or the belief that, “If I just give her some more time and training, she’ll succeed” (which could be true, but hasn’t been for the past five years). Or it could be the belief that, “She’s a single mom and she needs our help.” Or it could be the belief that, “Maybe in a year another position in our company will open up and I can move her over there.” Etc. We all have them. And those self-limiting beliefs do get in the way of making good business decisions.

The beauty of working through this process is that once you play this game, you’ll often find out that what you thought was the major constraint (in this case, “We don’t have enough access to capital”) may, in fact, not be the most important constraint to solve first.

So, before I give you the next step, why don’t we stop here for today. Take out your list of constraints and order them. Play them off against one another and see if you can reduce your constraints down to a handful of the most important constraints to solve first. And most importantly, make sure you identify what the first constraint is that you need to solve before any others!

To your accelerated success!

If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.”

Inside it you’ll discover,

• The number one differentiator between slow and fast growth companies
• The two key elements you need to use to create a fast growth culture
• A simple practice that can radically reduce the time it takes to implement anything
• A lesson from a Harvard professor that can change the way you think forever about your products and services
• A top team practice that can change any meeting you run—and make it more effective.
• The one metric you need to use before choosing any growth idea if you want to be an accelerated growth company
• How you can create a business that’ll scale fast
• How to avoid letting your market think you’re just like “everyone else.”
• How you can create a business that works 24/7, especially when you’re not around.

• And the number one mistake that most CEOs of small and medium-sized make

To get your copy immediately, just fill in the form in the right hand column entitled, “Interested in the 7 Secrets of Fast Growth Companies?” and then click the submit button, “Send it to me now!”

Then after you read it, post your comments below!

I’m not talking about lying (hopefully, you didn’t do that). I’m talking about telling the whole truth. For example, did you tell your boss what you thought your boss wanted to hear or what you thought needed to be said? Or when your boss asked, “Are we all on board?” were you willing to risk saying to your boss and the rest of your team, “I’m not really in agreement!” Or when you heard that other people in your organization expressing some frustration with your boss, were you willing to tell your boss, “Hey, I think you’ve got a problem!”

If you’re like the vast majority of people, your answers to the above questions were, “Not really.” If that is true of you–and you have leadership capabilities, why would you ever think that your people are always telling you the truth?

Now, this may seem self-serving (it’s not intended to), but this is one of the main reasons why you should regularly hire outside consultants. I’m always amazed at what employees tell me when I do my initial rounds of interviews with new clients. Some of what they say is predictable–but not always. Frequently, CEOs are surprised to find out what their people really think.

For example, we may think that we’re being a great boss by giving them lots of freedom, but they may be interpreting it as, “He doesn’t really care.” Or we may think that when we took the time to create, as a group, a new mission, vision and values statement that we did a great job. But they may be thinking, “This is just window dressing so she doesn’t have to deal with Joe and Judy and their lack of performance.”

Or we may think we’re doing a great job coaching our team because we give them lots of ideas and feedback, but they may be thinking, “I can never do anything right for him. He never says, ‘Great idea. Run with it!’” Or, we may be completely unaware that our non-verbals are communicating loud and clear, “I’m not listening to you.”

Throughout history, very few people have been willing to speak into power. It always has been and always will be. Though you and I will occasionally find some senior staff who will tell us the truth, most won’t. So don’t be surprised.

As you may know, one of the first steps toward creating change is facing reality. But to get there, you’ll probably need someone from the outside to help you get there. It’s no different than asking your customers to tell you the truth. Some will, but most will simply tell you what you want to hear. To get the real truth–and that is what you want–you’ll probably need someone from the outside to help you get there. So, choose wisely!

To your accelerated growth!

P.S. This should go without saying, but that someone should possess great relational skills, be able to bond quickly, and have impeccable integrity.

Well, this week, I’m on vacation at one of my favorite places on planet earth, Sea Pines Plantation in Hilton Head, NC. And as is my custom, I get up each morning, get on a rental bike, and go for about an hour long bike ride along the bike paths inside this beautiful resort–filled with wildlife (including gators), gorgeous golf courses, and multi-million dollar homes.

Yesterday morning (Sunday), as I was on my ride, I noticed a number of other people who were running (which is clearly more exercise than I was getting on my pleasure bike ride). And as I saw them, many who were in great shape, I silently thought to myself, “Boy, I wish I were in that great a shape.” Or, “I used to be one of them (like 30 years ago when I was a multi-sport athlete).”

But as I thought those thoughts, my negative thought patterns sprung into action.

• “But I’m not one of them any more.”
• “My knees are in such bad shape from soccer, I can’t run anymore.”
• “It’s been so long since I’ve run, it’ll be an embarrassment if I even start.”
• “I’m too out of shape to run right now, I’ll need to work up to it.” Etc.

You know those kinds of thoughts don’t you?

But something magical happened when I arrived back at our vacation home. I got off my bike and said to myself, “Forget about all the reasons why this won’t work. Just try it. Just run to the fire hydrant. You always talk about speed of implementation. Back it up Jack.”

So I did. Now, it wasn’t pretty. I’d pick a spot. Run to it. Walk the same distance. Run to another spot. Walk the same distance. Run to another spot. Etc. I felt like I sucked all the oxygen out of Hilton Head Island. Hyperventilation would be a polite way of saying what I was experiencing. But I did it!

And this morning, after another hour long bike ride, I ran again. This time, I went about four times farther and sucked a little less oxygen. And so I find myself, on this second day of vacation thinking about how often you and I allow our excuses to get in the way of making progress (not just in our personal lives, but also in our businesses and organizations).

So, how about you? What have you been thinking about doing, but haven’t done, because you’ve allowed your head to get in the way of doing it?

• Calling a prospect (it’s not the right time)
• Hiring a new sales person (I don’t have all the details worked out)
• Creating a new strategic plan (We’re too busy to take the time to work on that)
• Providing critical feedback to an employee (I don’t think they’ll respond well)
• Delegating several tasks (I can get them done faster if I just do them)
• Calling on a prospective joint venture partner (I don’t know if they’ll say, “Yes!” so I better wait)

We all do this. It’s nothing new. But it is reality. What holds you and me back has far more to do with what we tell ourselves than it does with finding some new idea or technique.

So rather than thinking about it today, why don’t you just do it. As long as it’s legal, beneficial, profitable, good, etc. go for it. You’ll be glad you did.

To your accelerated success!

Why? Because what signal does that send to employees?

Senior executives like to critique and evaluate employee performance. And when I’m with them, they’re almost always critical of the performance of any number of their people (which is fine). But then they wonder why their people don’t listen or make changes in response to the feedback that they (the senior exec) have given them (the employee). Hello!

It’s always been true. People do what people see.

If you want your people to be open to critique, then you need to be the most open to critique of anyone in your organization. If you want your people to make changes in response to critique, then you need to be the fastest change agent in your organization. And if you don’t want your people to be excuse makers, then you need to avoid excuse making like the plague.

One of my favorite professors used to say, “If you want your people to bleed, then you need to hemorrhage.”

In other words, one of the costs of leadership is that we not only have to go first, we have to go farther. Why? Because people do what people see.

Forget what you say. Your people are watching you every day and they’re watching your non-verbals first.

• Do you get defensive with your physical posture?
• Do you look disengaged or angry?
• Do you lean in like you’re going to attack them?
• Do you have that, “Don’t mess with me!” vibe?
• Or do you have an open, pleasant and receptive look?

Then they look at your verbals.

• Do you respond harshly?
• Do you go on the attack?
• Do you make excuses?
• Or, do you ask questions, “Can you help me understand that?” and then say, “Thank you!”

Bottom line, if you want your people to be more open to critique and make changes, then you’ll want to make sure you’re the most open to critique person on your team. It really does matter more than you think!

To your accelerated success!

• Eric Schmidt (CEO, Google). John Doerr told me to, “Get a coach,” even though I didn’t think I could learn anything from a coach.
• Tiger Woods. Rather than focusing on technique and swing, my father told me to, “Pick a spot and then figure out how to hit it there.”
• Mohammed El-Erian (CEO, Pimco). My father told me to, “Read four newspapers because if you don’t read different points of view your mind will eventually close and you’ll become a prisoner of a certain point of view that you’ll never question.”
• Jim Sinegal (CEO, Costco) Sol Price said to me one day, “If you’re going to go to the trouble of hiring someone, it’s because you can’t do the job yourself–so you’d better show them how you’d do it.” In other words, he was letting me know that a good manager is a good teacher.

So, what about you? What’s the best advice anyone has given to you?

Now, you may be tempted to just write this off as a futile exercise but it’s not. Why? Because the essence of great leadership is teaching. Great leaders don’t just take a group of people someplace, they seek to influence and change the lives of those they’re leading. And the main tool that leaders use to change behavior is story.

For example, when I’m working with leaders, one of the stories I usually tell is about a time when I was in seminary, back in 1987. The seminary where I was attending was in the midst of a faculty split and I had professorial friends on both sides of the aisle. Unfortunately, professors on both sides shared information with me about the people on the other side that they shouldn’t have shared with me, a student.

Basically, I knew information (junk) on people that I shouldn’t have known and yet I still needed to interact with those people. So one day, in the midst of this internal turmoil, I was walking across the center of campus (I can still see it vividly in my mind’s eye) with one of those professors, a guy named Paul, when I shared with him my frustration of knowing information (junk) about both sides that I could never share or use. To which Paul said,

“Congratulations. You’ve just learned one of the most important lessons of leadership. Leadership is lonely. You will always know more information than you can share or use. Welcome to the club.“

That advice has served me incredibly well for the past twenty-two years. Leadership is lonely.  It’s tough not being able to share information that could help you and your cause. And it’s tough having to carry a burden that no one else in your business or organization even understands. But nonetheless, when you know leadership is lonely (and that this is what all leaders experience), it helps.

Now, of course, I could have simply told you, ”Leadership is lonely.“ But the story helps you remember the principle, doesn’t it?

Realizing that, don’t you think you would be a more effective leader/teacher if you took some time to think about the best advice you ever received? And then started sharing it?  And then once you started making your list, you regularly added to it, as you either remembered stories or learned valuable lessons? Absolutely!

So, if you want to be a more effective leader, what is the best advice you’ve ever received? Make a list. Then look for opportunities to start sharing those stories. Why? Because that’s what great leaders do!

To your accelerated success!