Most businesses spend more money than they need to trying to attract new customers when they haven’t really extracted out all of the value from their current customers. So, if you’d like to do more of the later (which is less costly and yields higher results) than the former, then you’ll want to pay attention [...]
Four Keys to Raising Total Customer Value
Posted on by Bruce Johnson in Business, Finances/Money Management, Marketing, Planning, Strategy
Think Abundance, Not Scarcity
Posted on by Bruce Johnson in Attitude, Business, Finances/Money Management, Goals, Leadership, Personal Development, Planning
As most of us grew up, we were taught to think, "Scarcity." "Only a few people make it to the top." "Only one person can be the best." "There’s only so much to go around." "What do you think I am? A money tree!" "There are only three positions available, and thirty of you have [...]
Can You Double Your Value?
Posted on by Bruce Johnson in Business, Finances/Money Management, Goals, Learning
Several years ago, I read something by Jim Rohn that had a radical affect on me in terms of what people get paid. He said something to the effect of, "You get paid, not for your time, but for the value you bring to the workplace." In other words, no one gets paid for their [...]


