Do you ever feel that you make business too difficult in your own mind? Or do you ever find yourself getting lost in the complexity of everything you have to do in order to build a fast growing business? If so, then I think you’ll really appreciate the following simple grid of nine profit drivers. [...]
Are You Leveraging All Nine of Your Profit Drivers?
Posted on by Bruce Johnson in Business, Entreprenuership, Finances/Money Management, Growth, Marketing, Planning, Strategy
Focus Your Marketing (and Strategy) More on New Than on Better
Posted on by Bruce Johnson in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy
When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or [...]
Is Your Model Still Right?
Posted on by Bruce Johnson in Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Planning, Strategy
I was talking with someone earlier this week and the conversation got started something like this. “I have this process I’ve been trying to get people to buy in to but I’m having trouble getting more people to buy it.” Sound familiar? My first question to him was, “You’ve started this by defining a process/product. [...]
Is It Time for a Makeover for Your Business (A Lesson from BusinessWeek)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Design, Entreprenuership, Growth, Leadership, Marketing, Remarkability, Strategy
When was the last time you did a website makeover? Or changed the interior design of your workspace/office/store? Or more importantly, changed the way you do business? Or changed the way you market what you offer? Or even changed what you offer? Most leaders underestimate the power of a makeover–and the speed at which they [...]
The Quickest Way to Enhance Any Communication You’re Having
Posted on by Bruce Johnson in Business, Communication, Entreprenuership, Leadership, Managing Talent, Relationships, Remarkability, Writing
If you could find one idea or technique that could quickly and “almost miraculously” transform any communication you’re engaged in–from speaking at a community event to leading a team training or meeting to talking with a loved one to writing a letter or blog post–what would that be worth to you? Or if you could [...]
What’s the Difference Between Mission, Vision, Initiatives and Goals?
Posted on by Bruce Johnson in Business, Communication, Entreprenuership, Goals, Growth, Leadership, Planning, Strategy
I was talking with one of my clients earlier today and we ran into a common problem that most organizations have when they engage in strategic planning–that is, confusion (or agreement) about what individual terms mean. For example, what’s the difference between a mission and a vision? Or what’s the difference between an opportunity and [...]
New Free Report on Fast Growth Released Today!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Customer Service, Entreprenuership, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Operations, Planning, Small Business, Strategy
Want to Know How You Can Immediately Begin to Grow Your Business Faster Than You Ever Have Before—While Increasing Your Ability to Lead It More Effectively? If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.” Inside it you’ll discover, [...]
Five Lessons from Steve Jobs, CEO of the Decade
Posted on by Bruce Johnson in Branding/Differentiation, Business, Communication, Creativity/Innovation, Entreprenuership, Growth, Leadership, Marketing, Planning, Remarkability, Strategy
If you haven’t seen the article yet, Fortune Magazine has declared Steve Jobs, CEO of the Decade. In their own words, How’s this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law [...]
Want to Grow Your Business Faster?
Posted on by Bruce Johnson in Business, Entreprenuership, Growth, Leadership, Managing Talent, Small Business, Strategy
Have you ever noticed that two companies can attempt to employ the same strategy or tactics and yet get different results? Or more importantly, have you ever been frustrated that you’ve tried the same strategy or tactics that someone else has–and yet haven’t seen the same kinds of results? Why is that? My conclusion is [...]
Get a Daily Cash Report
Posted on by Bruce Johnson in Business, Entreprenuership, Finances/Money Management
One of the more common weaknesses for most owners and CEOs of SMBs is money management. It’s not that they don’t like money, it’s that they don’t feel confident managing it. So, instead of managing it, they focus on the things they like doing–like selling or marketing or creating products or solving problems or creating [...]


