Accelerated Growth Consulting

If you thought like Google, how differently would you run your business? In essence, that’s the idea behind Jeff Jarvis’s new book, “What Would Google Do?” (not to be confused with WWJD, though some do confuse the two :-) In a Businessweek (2/9/09) article, Jeff took and applied some of the core lessons from his [...]

If you could achieve Wolfgang Puck’s success, would you? If you could go from being a young Austrian boy who was fired from his first cooking job to being a world renown chef and restauranteur with a global brand that includes 15 top rated restaurants (including the famous Spago Beverly Hills), 80 Gourmet Express locations, [...]

While remarkability tends to decrease the cost of customer acquisition (i.e. as more people remark to others about your products and services, you pay less per new customer because word of mouth doesn’t cost you directly). However, what often drives remarkability is your willingness to spend a little more money on the new customers you [...]

As a small biz leader, you know that getting a website up and keeping it up-to-date with current information is a job. In fact, it often requires so much time and effort from us (or our team) that once we get one up, we tend to keep it up . . .  forever. The problem, [...]

When I first arrived in Germantown, MD back in 1989, Giant was the "in" grocery store and Safeway was "out". Then, around the turn of the century, Safeway relocated to a new location with a better design, look and feel. Shoppers started migrating. Then a few years later, even with a better looking (and newer) [...]

Anyone who knows me knows I love to think in terms of fives. I see almost everything that way. So you can imagine my delight when I recently read how the CEO of Virgin America, Fred Reid, has used the Power of Five to shape an entire airline. Previously, Fred was the president of Delta, [...]

When was the last time you tried to do business with you (or your organization/company)? When was the last time you tried your own products and/or services? Or when was the last time you tried to imagine what it would be like to be a new customer? If you’re like most business people, it’s been [...]

Have you ever wondered why some people seem to consistently perform at a higher level than others? Or why some people in your organization seem to continually produce more remarkable results than others? Or why some organizations seem to be at the forefront of their industry or market, year after year? If you have, then [...]

If you keep up with most business magazines, chances are you’ve noticed that there’s a current trend toward Google bashing. Is Google too big? Are they going to take over print media’s advertising? Are they stealing money away from media creators? Are they going to make PCs? Are they trying to take away market share [...]

Have you ever eaten at Chipotle’s?  If you have, you know it’s not in the same league as Citronelle here in DC or Gramercy Tavern in NY, but for fast food it’s not bad.  In fact, it’s pretty good compared to its competition (Taco Bell, McDonalds, Burger King, etc.).  And the proof of their strategy [...]