Regardless of which political party you’re in, or which presidential election you pick out of the past fifty years, the winner has almost always been the most likable of the two candidates (for example, Kennedy over Nixon, Carter over Ford, Reagan over Carter, Bush I over Dukakis, Clinton over Bush I, Bush II over Gore, [...]
At the End of the Day, Likability Still Wins in Politics and Business
Posted on by Bruce Johnson in Branding/Differentiation, Business, Character, Communication, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Relationships, Remarkability
Create Incentives for Customers or Prospects to Update Their Data
Posted on by Bruce Johnson in Business, Customer Service, Marketing, Operations, Small Business
Almost every small business I’ve run into has struggled with keeping contact information up to date. So they tend to avoid doing anything about it (until a new system is put in place and then they have to invest massive amounts of time to verify data and delete old records because nothings been done on [...]
Free Report on Avoiding Common Small Business Mistakes Now Available
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Creativity/Innovation, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Planning, Small Business, Strategy
If you’d like to avoid the 12.6 most common mistakes that small business leaders make, then simply enter your name and email in the boxes at the top of the right hand column in this blog. As soon as you hit submit you’ll be immediately taken to the download page for the free report. Once [...]
Do You Like Having to Call Back?
Posted on by Bruce Johnson in Business, Customer Service, Leadership, Managing Talent, Marketing, Operations
On Monday, December 17th I went to open my QuickBooks for Mac 2006 edition. A window popped up saying something to the effect, "Can’t download updates, insufficient memory." The screen disappeared and then, right before my eyes, QuickBooks started erasing all of the files on my desktop (a total of six gigabytes of data). Gone! [...]
Do the Unexpected (The Christmas Story)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Customer Service, Planning, Remarkability, Strategy
Whether you buy into the Christmas story or not, you have to at least be amazed that over two thousand years later, in America alone, over $450 BILLION will be spent, that businesses will organize their sales cycles around, and that employees will organize their vacations around a day designed to remember and celebrate the [...]
Tom Cruise and The Need for Speed
Posted on by Bruce Johnson in Branding/Differentiation, Business, Customer Service, Planning, Remarkability, Strategy, Time Management
Do you remember that famous line from Top Gun when Tom Cruise, in his nicer days :-), said, "I feel the need, the need for speed!" There’s a lot of truth to that isn’t there? You feel it, don’t you? When you call customer support, you don’t want to be put on hold for twenty [...]
See it Through Their Eyes
Posted on by Bruce Johnson in Branding/Differentiation, Business, Customer Service, Design, Remarkability
When was the last time you tried to do business with you (or your organization/company)? When was the last time you tried your own products and/or services? Or when was the last time you tried to imagine what it would be like to be a new customer? If you’re like most business people, it’s been [...]
Even the Best Eventually Become Ordinary (Bobby Flay)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Customer Service, Remarkability, Strategy
Have you ever watched Iron Chef America? If you haven’t (Food Network, Sunday evenings, 9:00 p.m.), you’ve missed out. It’s a truly amazing show which pits one of the show’s Iron Chefs (top chefs Bobby Flay, Mario Batalli, Cat Cora or Masaharu Morimoto) against another top chef from somewhere in the country. The two battling [...]
Make Sure You’re On When You’re Supposed to Be On (The Chelsea Johnson Story)
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Customer Service, Leadership, Relationships, Remarkability
How many times have you gone out to a restaurant (or retail establishment or hotel or bank or . . . ) and been frustrated with the service? In your mind, this ought to be rather simple. If someone is in a service business, they ought to be prepared to serve. But what seems so [...]
Raise Your Standards
Posted on by Bruce Johnson in Business, Character, Customer Service, Design, Goals, Leadership, Personal Development, Planning, Remarkability
Have you ever wondered why some people seem to consistently perform at a higher level than others? Or why some people in your organization seem to continually produce more remarkable results than others? Or why some organizations seem to be at the forefront of their industry or market, year after year? If you have, then [...]


