If you could pick one idea or concept that drives accelerated growth companies more than any other, what would you pick? Would you pick, “Great leadership?” Or, “A new or better technology?” Maybe, “Massive cash flow?” Or, “Viral marketing?” Or would you pick, “Great systems?” Or maybe even, “Great people?” Well, while all of those [...]
Ready for Accelerated Growth Driver #1?
Posted on by Bruce Johnson in Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Operations, Planning, Small Business, Strategy, Time Management
Are You Sizzling Hot?
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Design, Entreprenuership, Growth, Marketing, Planning, Remarkability, Strategy
When your prospects and customers think about you, do they think, “I have to have that!” Or, “I need to go there!” Or “I need to use them!” Or is it more of a more of a, “Let me think about it.” Or a “I’ll get back to you.” Or, “I’m doing my due diligence,” [...]
If You Really Want to Be More Remarkable Take a Page from Apple’s Playbook
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Marketing, Planning, Remarkability, Strategy
Fortune magazine recently came out with their listing of the Fortune 500 (and 1000). A quick survey of the Fortune 500 shows that the company with the best performing stock return over the past decade has been . . . Apple–at an impressive 50.7% return per year. So, how did they do that? From my [...]
Wolfgang Puck: Put Your Signature On It
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Design, Marketing, Remarkability, Strategy
If you could achieve Wolfgang Puck’s success, would you? If you could go from being a young Austrian boy who was fired from his first cooking job to being a world renown chef and restauranteur with a global brand that includes 15 top rated restaurants (including the famous Spago Beverly Hills), 80 Gourmet Express locations, [...]
How David Cook from American Idol Can Help Your Business
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Marketing, Remarkability, Strategy
Whether you like watching American Idol or not, this season’s favorite to win, David Cook, has demonstrated a number of important principles that can help any small business win in the marketplace. 1. It’s Okay Not to Be First Out of the Blocks. Every year I skip the auditions (obviously, since I run a company [...]
Free Report on Avoiding Common Small Business Mistakes Now Available
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Creativity/Innovation, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Planning, Small Business, Strategy
If you’d like to avoid the 12.6 most common mistakes that small business leaders make, then simply enter your name and email in the boxes at the top of the right hand column in this blog. As soon as you hit submit you’ll be immediately taken to the download page for the free report. Once [...]
Refuse to Allow Your Options to Be Limited By What You Think is Possible
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Leadership, Planning, Strategy
Business Week ran a story on community colleges in this week’s edition that reminded me of this principle. When you think of a community college, how large of a target market do you think of? Twenty miles? Fifty miles? A hundred miles? My guess is that you probably can’t imagine that many people would drive [...]
Gordon Ramsey and Walking Your Competitor’s Businesses
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Remarkability, Strategy
Have you watched Gordon Ramsey’s Kitchen Nightmares? If you haven’t, you’re missing out on one of the best–and free–small business educational experiences around. You don’t even need to be a foodie to enjoy the show, just a small business owner or senior executive. Now, if you haven’t watched the show, the basic story line is [...]
Do the Unexpected (The Christmas Story)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Customer Service, Planning, Remarkability, Strategy
Whether you buy into the Christmas story or not, you have to at least be amazed that over two thousand years later, in America alone, over $450 BILLION will be spent, that businesses will organize their sales cycles around, and that employees will organize their vacations around a day designed to remember and celebrate the [...]
How to Win When You’re in Competition with a Gorilla (England and the 2012 Olympics)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Creativity/Innovation, Leadership, Planning, Remarkability, Strategy
If you’re in a market space where there are one, two or three dominant players and you’re not one of them, what should you do? Sadly, too many companies and organizations try to compete head on. They go on strategy retreats and come home with vision statements about being the "premier" or "dominant" or "number [...]


