Archive for Communication

A recent conversation highlighted one of the more common mistakes leaders make, especially once they get past 15 or more employees–they stop hanging out with their people–which is both understandable … and disastrous.

It’s understandable because leaders lead through their leaders/direct reports. Between meetings and working with and through their direct reports, there’s often very little time left over. Plus, most leaders feel like they’re undercutting their leaders/direct reports if they “go behind the leader’s back” and talk to employees one or two levels down the org chart.

On the other hand, this is disastrous because what gives leaders power isn’t their position but the will of “the people”. And what drives the will of “the people,” or what causes them to want to give power to a leader, is their belief that the leader understands them, cares for them, feels for them, “gets them.”

One of my favorite studies on this subject is related to who wins the election for President of the United States. In every election over the past sixty years, the person who won the election has been the person with the highest “likeability quotient.” For example, JFK over Nixon. LBJ over Humphrey. Regan over Dukakis. Clinton over Bush I. Bush II over Gore and Kerry. Obama over McCain. In other words, forget politics and policies, most people, when they’re in an election booth and have to make a choice, tend to vote for whomever they “like” the most.

In other words, whenever “the people” feel like someone “gets them,” they willingly give power over to that person. But whenever they feel that someone is elitist or doesn’t get them or understand them and their issues, power leaves. Putting politics aside, this is one of the major issues confronting our current president, Barack Obama.

President Obama was voted in on a populist platform where people felt like he understood them and their issues. Unfortunately, two years later, his poll ratings are down almost 20 points, with a higher disapproval rating than an approval rating. Why? For a number of reasons, but if you listen to the comments most people make it’s that they feel he’s “out of touch,” he doesn’t “understand them,” he doesn’t “know what matters to them anymore,” he’s “elitist,” etc.

This same thing happens to owners and CEOs of small and medium-sized businesses all the time. As they grow, they spend all their time with senior executives or their top team or with investors or board members, etc. And then they wonder why their people don’t follow them like they used to. Hello?

Great leaders know they have to frequently be among “the people”. This is why Managing by Wandering Around (MBWA) was such a powerful concept. And I’ve watched it literally transform companies and organizations–small and large. There’s something very powerful that happens when the people of a business or organization feel connected to their leader.

In fact, I was just talking to one of my daughters the other day about her former principal, Suzanne Maxey, whom we all loved. She transformed a school. And one of the ways she did it was she was “among the people.” And she didn’t just show up at events, she valued the input of the students she interacted with (as well as faculty). She “got them.”

In fact, one of my daughter’s favorite practices of Suzanne was that she would often get on the intercom and say something like, “Okay, whoever is in the second row, third seat from the front, please report to the auditorium.” The students would file down to the auditorium and then she’d ask them questions and seek their input (i.e. she held randomly selected focus groups). Suzanne led well for a number of reasons, but one of them was that she was “among the people.” Unfortunately, some of the other principals who have come before her and after her, missed this lesson–to the detriment of the school.

At the end of the day, positional power can only get a leader so far (just ask Tony Howard of BP). What makes a great leader great is that they have referential power; that is, power willingly bestowed upon them–not because of position, but because of choice. And what drives that choice? It’s the belief by “the people” that their leader gets them, likes them, cares for them and understands them.

It doesn’t matter whether you’re running a tech company with $15M in revenue or a multi-national consumer products company with $15B in revenue. If you want to lead well, you need to be among your people. And not just physically, they need to feel you value them, hear them, and understand them.

So, how are you doing at this? How much time each week do you spend with people “down the org chart”? How much time do you spend doing MBWA? How much do your people like you? How much do you like them? What are their major concerns right now? How are you addressing them? Do you “get them”? Do they feel the same?

Remember, if you want to lead well, be among the people. You can’t lead well from a distance. If you’re only meeting with your top level people, you’re missing out. You need to be among the people if you really want to enter the ranks of being a great leader.

To your accelerated success!

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Jul
05

Need Some Inspiration?

Posted by: Bruce Johnson | Comments (0)

If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to  pick you up and get your headed in the right direction.

I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the movie, Rocky made the following comment to his son,

“It ain’t about how hard you’re hit. It’s about how hard you can get hit and keep moving forward. How much you can take and keep moving forward–that’s how winning is done!”

I immediately put that quote up on my credenza and still look at it to this day. To me, that’s the power of a great quote. In just a few words, it can say so much.

In light of that, over the July 4th weekend, I decided to create my own favorite quote site. As a consultant and professional speaker, I’m regularly on the look out for great quotes. So, rather than horde them for myself, in the spirit of Tom Peters (when you go to the site, you’ll understand that comment), I’ve decided to make them available to everyone.

So, rather than bore you with more content, let me encourage you to go to the site and read some great inspirational business-oriented quotes. I think you’ll enjoy them! Oh, and the URL is pretty easy to remember

http://www.brucequotes.com

Note: I just created the site Saturday evening so some of the topics only have a few quotes, while others have quite a few. But over time, the approximately 400 quotes will grow. The site is still under 48 hours old. Just bookmark it and return to it whenever you either need some inspiration or you’re putting together a talk or training session and need the perfect quote to make the perfect point.

To your accelerated success!

http://www.brucequotes.com

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Jun
22

Always Apologize!

Posted by: Bruce Johnson | Comments (1)

I don’t know if you’ve read any of my posts on my new blog called Letters for My Daughters (where I’m writing a series of life lessons to pass on to them as they make their journey from home to life on their own), but I wrote one the other day on the title above and thought I ought to address the same idea (not the same content :-) with you.

Why? Because it’s a mistake I see a lot of leaders make (i.e. they don’t apologize–or apologize enough–or apologize soon enough) and they all pay a price for that. It doesn’t matter if you’re the President of the United States or the CEO of a global company (BP anyone?) or the Senior Pastor of a large church or the Managing Partner of a large law firm or the Executive Director of a Non-Profit/Association or the Owner of a five person professional services firm. Most leaders don’t get this–and it’s a mistake.

In the post to my daughters I mention that Leroy Jethro Gibbs (the main character on NCIS if you don’t watch the show) is wrong. His opinion is that apologizing is a sign of weakness and you should never do it. I respectfully disagree. Apologizing isn’t a sign of weakness, it’s a sign of strength. And great leaders get this.

In Marshall Goldsmith’s wonderful book on leadership, What Got You Here Won’t Get You There (which is a must read), he makes the following statement,

“I regard apologizing as the most magical, healing, restorative gesture human beings can make. It is the centerpiece of my work with executives who want to get better.”

Now, lest you try to brush past this statement quickly, you ought to know that the CEOs Marshall coaches are Fortune 500 CEOs. On the list of the Top 50 Thinkers in Business, he’s number 14. In other words, when Marshall Goldsmith says that the centerpiece in his work with executives who want to get better is to help them learn how to apologize, that’s worth paying attention to.

For years, I’ve taught leaders this same idea–that they should apologize freely and frequently. Why? Because relationships matter. If you’re confident as a leader, then you have the strength to apologize and don’t need to worry about self-preservation or ego. And the amazing thing is that when you do apologize, relationships get stronger and the problem is usually eliminated right then and there.

However, when leaders don’t apologize everything gets worse. Relationships get strained and often sever (and, frequently, for life). Conflicts increase. Trust is broken. Sides are taken. Commitment decreases. New problems arise. Productivity decreases. Etc. In other words, nothing positive happens when leaders choose to not apologize. I’ve literally watched organizations shrivel all because a leader or group of leaders at the top weren’t willing to apologize for what they had done. Amazing!

But apologizing isn’t only the right thing to do because of relationships, it’s also good business practice. For example, in a study at the University of Michigan’s Health System, when they opened the doors for doctors to apologize for a medical error guess what happened? Lawsuits didn’t go up–they went down–and in half! In addition, awards went down as well.

“Apologies for medical errors, along with upfront compensation, (reduces) anger of patients and families, which leads to a reduction in medical malpractice lawsuits and associated defense litigation expenses,” says Doug Wojieszak, spokesman for The Sorry Works! Coalition.

Furthermore, on a practical level, I’ve watched this for years. It’s always been my practice to apologize as quickly as possible. Now, frequently, the issue isn’t over something you’ve actually done wrong, it’s their perception of what you did wrong. In those cases, you can apologize for what it has communicated to them or how it’s affected them. “I’m sorry that when I said … it communicated … to you. That was not my intent at all. And I am truly sorry that it’s negatively affected our relationship.” Apology made. Apology accepted. Conflict ended.

So as you look at your work place and relationships, are there some relationships you need to restore with a long overdue apology? Or is there a decision that you’ve made that has had a negative impact that you haven’t owned up to? Just apologize. And from this point forward, make it your policy to apologize freely, frequently and fast. You’ll be amazed at the impact. Plus, you’ll have just made, “the most magical, healing and restorative gesture a human being can make!” Who can argue with that?

To your accelerated success!

P.S. Yes, there are a few instances where you haven’t done anything wrong and you shouldn’t apologize, but, in general, your default position should be to take responsibility and restore relationships whenever possible.

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If you were to make a list of the four most important words in your business or organization, what would they be?

  • Would they be your core values (for ex. respect, responsibility, honesty and service)?
  • Would they be a phrase (for ex. “Make it so, #1” in deference to Capt. Jean Luc Picard of Start Trek: The Next Generation fame)?
  • Would they be actions (for ex. Farm, Call, Convert, Upsell)?
  • Or would they be something else?

It’s an interesting question. If you were to narrow down your business philosophy to just four words, what would they be?

Well, last evening I was perusing Tom Peter’s website and downloaded one of his Power Point ® Presentations (which are free, by the way). As I was reading through a recent speech he gave for Inc. I came across this one slide that simply said,

The four most important words in any organization are, “What do you think?”

I love that!

Note: this was a line from a comment posted on his blog at www.tompeters.com from a guy named Dave Wheeler.

But the reason why I love this slide is because I love the simplicity and power contained in those four simple words, “What do you think?” Having observed and consulted with enough businesses and organizations, I would concur that those four words could/can literally change a company.

As leaders, we so often get stuck in the “It’s my job to have all the answers,” or “It’s my job to come up with solutions to problems,” etc. that we forget that our primary job as leaders is not to have all the answers or to tell everyone the answers, but to leverage the time, talent, resources and INTELLECTUAL PROPERTY of the people in our organization/business to achieve some kind of results.

Even more, when we ask, “What do you think?” what we’re doing is so much more than just asking a question. For example, when you ask your people, “What do you think?”

  1. You’re giving your people respect (I value what you have to say, which is why I’ve asked you)
  2. You’re training your people to be solutions creators (I want you to help solve this so you can do this in the future)
  3. You’re bringing new ideas into the mix (not giving in to your own biases and prejudices)
  4. You’re creating buy-in (since people tend to own what they help create)
  5. And you’re creating relational capital.

At every juncture, you win as a leader just by remembering to ask, EVERY DAY, “What do you think?

I think Dave is right on. These could easily be the four most important words in any organization.

So … What do you think?

To your accelerated success,

P.S. Either today or tomorrow (depending on when you’re reading this), make it a goal to ask at least FIVE people, “What do you think?” Then do the same thing the next day, and the next day and the next day after that as well.

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I just finished leading a management training session for one of my clients on, “Execution: The Art and Science of Transforming Intention into Reality.” And the one section that probably had the most discussion for us as a group was my first point on realizing why good strategies, tactics and projects often fail in their implementation.

In other words, before someone starts adding something to the mix to improve execution/implementation, they should first eliminate some of the things that are currently hindering successful implementation. As a typical INTJ, I had a list of 15 hindrances in my notes, but to encourage some more group interaction I decided to ask the leader/managers present to break into groups of three to four people and come up with their own lists of items or issues that hinder execution in their company.

Without betraying confidences, I’m going to combine some of their ideas with some of mine to help get your brain kick started. For example,

  • Too many “priorities“ (or conflicting priorities)
  • Lack of specificity on the details of who’s responsible for what
  • Not enough communication (or unclear communication)
  • Lack of trust
  • Interruptions
  • Poor prioritization of what matters
  • Departmental conflicts
  • Lack of accountability
  • Fear of accountability
  • Limited people/resources
  • Lack of personal responsibility/commitment
  • The complexity of a project (or its size)
  • Lack of executive attention
  • A tendency to over-analyze (analysis paralysis)
  • Lack of ownership
  • Lack of excitement about the project, etc.

Now, think about this. If some of these issues are present in your organization, what do you think the probability is that your people are going to execute well? Probably somewhere between zero and nil. It just isn’t going to happen.

Therefore, one of the first places to make changes, if you want to make sure that your team executes better, is to eliminate some of those hindrances. And what I’d recommend is to take this question to your team,

”What hinders us, as a team and company, from executing better and faster?“

Have them brainstorm, while someone writes their ideas on an easel pad (my guess is that ideas will come rather fast and furious–after all, they’ve been thinking about these for years :-). Then, once you have a list, discuss what are the top three hindrances that, if eliminated, would have the greatest impact on increasing our ability to execute.

Then I’d take that list and work, as a team, on creating a plan to eliminate your top three hindrances from your company/organization (i.e. don’t try to fix everything at once. Start with a few items and then expand as you eliminate the current “three”).

Remember, execution doesn’t have to be rocket science. But it does have to be done. So make the list, reduce the list, and then start eliminating the items on the list. Because it’s going to be difficult to create an environment/culture of execution when there are a number of hindrances competing to ensure that execution doesn’t happen.

To your accelerated success!

P.S. You did make that list, didn’t you?

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Whenever Steve Jobs speaks, it’s usually worth listening. Love him or hate him, he’s always worth listening to–especially because he masterminded one of the most amazing comebacks of all time. Thirteen years ago when he returned to Apple they were just 90 days away from going bankrupt. And then, just last week, they surpassed Microsoft on market cap making them the second most valuable company in the WORLD–not a bad come back.


Now, if you’ve been reading my blog for any length of time, you know I don’t write about technology, I write about what leads to growth. And my audience isn’t techies, it’s owners and CEO’s (or other execs at the top). So, as I listened to Steve’s responses to the questions of Walt Mossberg and Kara Swisher at the All Things Digital (D8) Conference, my ears were tuned into Jobs’ comments related to strategy and leadership, marketing and R&D. And the following would be, IMHO, the most important things he said on that front.

Note: Thanks to Macrumors and Engadget for tracking the conversation.

1. Never Underestimate the Power of Vision.

- On his return to Apple in the ’90s: “Apple was about 90 days from going bankrupt. It was much worse than I thought back then. I expected all the good people had left, but I found many of them still there, and I asked them, “Why are you still here?” They said it was because they believed in Apple.”

In other words, Steve and crew had done such a great job of establishing the culture and vision of Apple, that even when things were going bad under different leadership, great people stayed on. As I say over and over again, you can’t cast vision too much.

2. It’s Okay to Zig When Everyone Else Is Zagging

- On the Adobe Flash controversy: “Apple doesn’t have the resources others have, and we have to choose which horses to ride. We try to ride those that are on the way up. If you choose wisely, you save yourself an enormous amount of work.”

As proof of this strategy, Steve pointed to Apple’s moves over the years (ahead of almost everyone else) to moving to 3.5-inch floppies, to discontinuing floppy drives, to removing serial and parallel ports, to adopting USB, to the current removal of even an optical drive in the MacBook Air. In “typical Jobsian” fashion, Steve concluded by saying, “Sometimes people call us crazy.”

In other words, just because ”everyone“ has something or does something in a certain way, doesn’t mean you have to do it that way. All trailblazers at some point realize that have to break with what ”everyone“ is doing.

3. Be Clear on What Drives Your Company–And Stick With It

- On the future of Apple and “platform wars” with Microsoft, Google, Facebook, etc.: “I don’t see it. We never saw ourselves in a platform war with MSFT, and maybe that’s why we lost. We think about the competition, but we’re focused on building a better product.”

Steve is clear on what drives Apple–they’re a product-driven company. They’re not a services-driven company or a knowledge-driven company or a market-driven company etc. They are a product-driven company. When they lost sight of that in the late 80’s and 90’s, they got into trouble. Once they got clear on that again (under Jobs), everything began to change.

4. What You Think Has to Be in a Product/Service Doesn’t

- On tablets: “We did something similar to what we did with the iPhone. We started from scratch and threw out the existing paradigm of handwriting recognition.”

In other words, sometimes, you have to start by deconstructing what you believe to be true. In other words, you have to start from scratch, with a blank slate, and question every part or thing you want to put in to it.

5. Be Willing to Change Your Plans in Response to New Information

At one point, Steve acknowledged that the tablet project (what’s now the iPad) actually came before phone, but realized that phone was more important.

In other words, strategic plans need to be flexible. I’m shocked at how many leaders stick by a plan long after the market is telling them something different. I’m a strategy consultant, and I’m forever reminding leaders that the plan we created last year needs to change as we go through this year. Things change, and what seemed right in October last year, may not be what’s best in June of this year.

6. Stick to Your Values Even When It’s Not Politically In Your Favor

Regarding rejected political cartoon content, Jobs said, “We had a rule that said you can’t defame people. By definition, they defame people.”

Similar to Google’s, ”Do no evil,“ creed, great leaders stick to their values even when it’s not convenient. To me, that’s the real test of a value. For example, are you willing to fire your best producing employee because they’ve broken (and usually consistently broken) a core value? If not, then it’s either not a core value or you’re not doing your job as the leader.

7. Price Aggressively and Go For Volume

During his comments on newspapers, Jobs noted that iPad opens up a way to offer much more than print or static webpages. But he also noted that newspapers should charge less for the online content than their print content … “The biggest lesson Apple has learned is price it aggressively and go for volume.”

So, which of Steve’s lessons do you need to take to heart and apply in your business? Playing out of Jobs’ playbook isn’t a bad strategy to start with. It’s clearly worked for him :-)

To your accelerated success!

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As you know, every team has conflict. To find out one of the best ways to ensure that everyone on your team “fights fair” when conflict does arise, you’ll want to watch the following video clip.

Note:If you have some conflict norms of your own–or comments about this video, please leave your thoughts and ideas below!

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In a video post on the Fast Company site, Alex Bogusky, co-chair of Crispin Porter + Bogusky, argues that the classic business mantra of learning from failure is just plain wrong. In his world (and at his company), he doesn’t debrief failure or lost accounts or why a campaign isn’t working (which I find hard to believe). Rather he wants to focus on successes not failure because he thinks that learning from failure creates a culture of fear.

Moreover, he states that when his company loses a bid or contract, he simple throws away any vestige of that client in their offices and moves on as if that client or bid never existed. In his world, they’ve never lost a bid because if they didn’t get the contract then it isn’t a client they would have wanted to work with.

Besides the fact that I find it hard to believe that his company actually works this way (like they’ve never fired someone for underperforming or they only evaluate based on successes), I find it just bad advice. The reality is that most businesses need to do more learning from failure–not less.

As a consultant, I spend my life walking into companies where problems exist (and they exist in every company, including Bogusky’s). And I have yet to find any company that is really great at evaluation and learning from failure. Most business leaders are so busy trying to stay on top of all their work, that they rarely ever take time to stop and learn from their failures/missed opportunities/mistakes etc. Therefore, they tend to keep making the same mistakes over and over again. As the saying goes (slightly altered),

“Those who don’t learn from history are doomed to repeat it.”

Now, if a leader or manager is a blamer (i.e. a bad leader or manager) then that is a problem–but not with the idea of learning from failure. Rather it’s a failure of the leader/manager to carry out their job well. Likewise, if they’re creating a culture of fear vs. trust, then that’s a leadership issue, not an evaluation problem.

Great leader/managers know that learning from the past, both positive and negative, is essential to improving and optimizing the future. They understand that if there’s a problem, it’s not a person who’s the problem, it’s the system. And the only way to fix the system is to debrief and make sure that they and their team have learned from what happened so that the same problem isn’t repeated. No learning = ongoing problem.

So don’t listen to Alex on this one. Increase your learning from failure (and success). Invest more time in evaluating what happened so that you can both eliminate/minimize any problems and optimize/leverage any successes. It’s not an either/or. It’s a both/and. And in most cases, there’s not enough learning going on. So I’d argue that you need to increase your learnings so you can increase your successes!

To your accelerated success!

P.S. If you want to know the five questions you should always ask when evaluating, click here>>

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When was the last time you did a website makeover? Or changed the interior design of your workspace/office/store? Or more importantly, changed the way you do business? Or changed the way you market what you offer? Or even changed what you offer?

Most leaders underestimate the power of a makeover–and the speed at which they ought to be undertaken these days. It’s not unusual for someone to be surfing the web these days and think, “Wow! That site looks so … 2009,” and we’re only four months into 2010 (as of the writing of this post).

Next week (starting April 26th) marks the public makeover of a business icon–BusinessWeek (which was bought by Bloomberg back on December 1, 2009). They’ve even created a section on their website describing all the changes.

http://inside.businessweek.com/

Now, I haven’t seen the new remade version, but I do love what they’ve done to prep readers about the makeover. So, here are four lessons worth learning from them about creating a makeover.

1. Teaser campaigns still work. The Bloomberg team has done a great job of promoting the change. If you’re a reader of BusinessWeek, then you know they’ve been talking about “change is coming,” for awhile. And while it’s nothing more than an old school teaser campaign–it’s working. I’ve been reading BusinessWeek for years–and I haven’t been this interested/excited in years.

2. Use video to tell the story of the change. If you go to their website, you’ll see a series of videos from the editor describing the change. Vision casting is usually done best with video (actually it’s best done live, but that’s not an option here). So having Josh Tyrangiel share his vision that, “We take people on journeys … and introduce them to concepts and people that will impact their lives for years, even decades …” was the right decision.

3. Use powerful, short image building phrases to describe the changes. Rather than impress us with their vast vocabulary skills, the design team has done a great job of picking up key phrases we can all understand immediately.

* Reinvented. Redesigned. Reimagined (the tagline for the change)
* More Clarity. More Energy. More Impact (each with four short sub-points defining the changes)

4. Remember that “Look and Feel”/Design matters. While story will always be first and foremost (and should be for a magazine), the Bloomberg team understands that the look and feel of a site or magazine (or whatever you’re producing for the public) does matter. The vast majority of people bring their eyes with them. And whether they want to admit it or not, within seconds, they’ve “judged the book by its cover.” Within seconds they’ve either decided, “culture current” or “old school,” or …

So, as you look at what you and your company are producing and offering, are you in need of a makeover? Is your website or are your other marketing materials in need of a makeover? Is your business model in need of a makeover?

If so, then you may want to take a page from the Bloomberg BusinessWeek playbook in order to make sure that your makeover works for you and your purposes.

To your accelerated success!

P.S. When was the last time your website had a new design. If it’s been more than 12 months, chances are it’s time for a face lift. One of the reasons I’m such a huge fan of WordPress (besides the fact it’s free and that it’s easy to edit) is that WordPress separates out the content and the theme/skin/template. So with one click of a button, you can change the whole “look and feel” of a site without having to change any of the content. In around five seconds you can have a whole new look. Then, you can update the content and layout when you have time.

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If you’re like most leaders, you probably have a fair amount of frustration concerning your staff. You ask them to do something. You believe you’ve clearly communicated what you want them to do. And yet, for some reason, they don’t get it (or get it done).

Now, while there are plenty of reasons why this happens, one of the main reasons why (and one that you have complete control over) is this, “Because you’re thinking like you and not like them.” This happens all the time. In fact, it’s one of the most common conversations I have with my clients.

You want something done. Let’s say you want them to call on a client, or follow through on a task, or recruit a new employee, or ask for a referral at the point of sale, or put together the spring company picnic. The actual task is somewhat irrelevant. What is relevant is that you want them to do something.

In your mind, that task is very clear. But is it in theirs?

For example, using Myers-Briggs, I have a number of CEO clients who are classic NTs (intuitive thinkers who go by their gut and don’t like lots of detail and direction). However, most of them have senior leaders who aren’t NTs. In fact, a lot of their top teams are made up of SJs (sensing-judgers who don’t go by their gut and who prefer lots of data, details and direction).

You can see where this is headed, can’t you?

The NT leader doesn’t want lots of direction and details–so he doesn’t give them. When he says, “Angela, put together the company picnic,” in his mind, that’s all she needs. Why? Because that’s all he needs. The last thing he wants is a detailed list of what to do, where to get supplies, what communications to send out, who should be involved, where to hold the picnic, what activities to include or not to include, etc.

However, SJs crave that detail. SJs want to do things right. They like to follow policies and procedures. They don’t like to create from scratch. They get stumped and become indecisive when “everything is an option.” And because they have a leader who hasn’t communicated in a way that they get, they don’t get the task done.

Yes, life would be easier if all of our employees would do what we want them to do when we want them to do those activities simply because “we’re the boss and we told them, ‘Do this.’” However, fighting human nature is usually a losing battle. And as Dr. Phil reminds us, “How’s that working for you?”

If you want to produce results through your people and leverage their time, talents, resources and intellectual property (something which all leaders should want to do), then you’ll want to step back from your own personality and preferences and think about the people you’re communicating with–and then communicate in ways that connect with them.

Remember, what seems obvious to you is not always obvious to others–and that may be precisely why your people are not getting what you want them to get.

So try this. Take something that one or more of your employees aren’t “getting” or doing. Then pretend you’re them in their position and with their personality. How are you hearing the task differently now? Using that understanding, how can you better communicate what you’re trying to say in such a way that they’ll hear what you want them to hear?

Do this and you’ll be way ahead of other CEOs and leaders–plus your people will be getting way more done along the way!

To your accelerated success!

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