If you’re at all like me, chances are you have some favorite quotes that you return to over an over again to pick you up and get your headed in the right direction. I remember, shortly after my board coup several years ago, the movie “Rocky Balboa” came out and in the middle of the [...]
Need Some Inspiration?
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Change, Character, Communication, Creativity/Innovation, Customer Service, Design, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Personal Development, Planning, Remarkability, Strategy, Time Management, Writing
Key Lessons from Steve Jobs at All Things Digital (D8)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Design, Growth, Leadership, Planning, Pricing, Strategy
Whenever Steve Jobs speaks, it’s usually worth listening. Love him or hate him, he’s always worth listening to–especially because he masterminded one of the most amazing comebacks of all time. Thirteen years ago when he returned to Apple they were just 90 days away from going bankrupt. And then, just last week, they surpassed Microsoft [...]
Shame on You Home Depot!
Posted on by Bruce Johnson in Branding/Differentiation, Customer Service, Leadership, Managing Talent, Marketing, Remarkability
Now, before I explain the title of this post, let me give you some background. Unlike a lot of people, I’m not a home fix-it kind of guy. My father, who was a college professor, earned his way through college as a carpenter and is incredibly skilled in carpentry and home repair. My brother is [...]
What’s the Difference Between Mission and Vision?
Posted on by Bruce Johnson in Branding/Differentiation, Business, Goals, Leadership, Planning, Strategy
A few months ago, after talking with a client, I decided to write a blog post on the differences between mission, vision, initiatives and goals–and it’s been one of the most read posts on my blog. In light of that, I decided to practice what I preach (find out what people want … and give [...]
Is It Time for a Makeover for Your Business (A Lesson from BusinessWeek)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Design, Entreprenuership, Growth, Leadership, Marketing, Remarkability, Strategy
When was the last time you did a website makeover? Or changed the interior design of your workspace/office/store? Or more importantly, changed the way you do business? Or changed the way you market what you offer? Or even changed what you offer? Most leaders underestimate the power of a makeover–and the speed at which they [...]
New Free Report on Fast Growth Released Today!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Change, Communication, Customer Service, Entreprenuership, Finances/Money Management, Goals, Growth, Leadership, Learning, Managing Talent, Marketing, Operations, Planning, Small Business, Strategy
Want to Know How You Can Immediately Begin to Grow Your Business Faster Than You Ever Have Before—While Increasing Your Ability to Lead It More Effectively? If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.” Inside it you’ll discover, [...]
Five Lessons from Steve Jobs, CEO of the Decade
Posted on by Bruce Johnson in Branding/Differentiation, Business, Communication, Creativity/Innovation, Entreprenuership, Growth, Leadership, Marketing, Planning, Remarkability, Strategy
If you haven’t seen the article yet, Fortune Magazine has declared Steve Jobs, CEO of the Decade. In their own words, How’s this for a gripping corporate story line: Youthful founder gets booted from his company in the 1980s, returns in the 1990s, and in the following decade survives two brushes with death, one securities-law [...]
Thinking Long Term Still Wins (Amazon)
Posted on by Bruce Johnson in Branding/Differentiation, Business, Entreprenuership, Finances/Money Management, Growth, Leadership, Planning, Strategy
While there’s always a tendency to think short-term, especially during an economic downturn, there are plenty of compelling reasons to not do so. Major test case: Amazon. If you didn’t read the Business Week article (Sept. 28, 2009) on “At Amazon, Marketing is for Dummies,” you missed a compelling argument for thinking long-term, especially during [...]
Originality and Commonality: A Powerful One-Two Punch!
Posted on by Bruce Johnson in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Entreprenuership, Growth, Leadership, Planning, Remarkability, Small Business, Strategy
Have you ever noticed that most people like to live life in an either/or world? Either we buy a sports car or a minivan. Either we go to the beach or the mountains for vacation this year. Either we locate in a busy location or an isolated one. Either we focus on one product or [...]
It’s Not About Your Product!
Posted on by Bruce Johnson in Branding/Differentiation, Business, Design, Finances/Money Management, Growth, Pricing, Remarkability
I received an email from my mother last evening about a social experiment that the Washington Post conducted two years ago with Joshua Bell, the world famous violinist. That said, I think the real value of the experiment drives home an incredibly important message for business owners and senior executives. The basic story line goes [...]


