Don’t Follow Verizon’s Lead!
By · CommentsI’m constantly amazed how a large company can be so terrible at customer service and have their systems so poorly designed and run. I’ve written about this multiple times, but there are two key lessons any business ought to take from my latest encounter with the mess called Verizon.
First, before I share the two lessons, here’s what happened. I received my latest bill yesterday and now, for the fourth month in a row it’s wrong. Each time I call and talk with a representative. Each time they make the change on their end and tell me what the correct figure is. Each time I ask, “Are you sure this is the correct amount?” Each time, they say “Yes!” So, I pay the amount they tell me to and then when I receive my next bill, guess what? Exactly, there’s a “balance forwarded” amount equal to what I was told not to pay.
But to make matters worse, when I called this time, I went through their voice mail system (which is frustrating in an of itself). However, when I finally got to the response, “Your wait time is …”, I was told, “Your wait time is 15 minutes. If you’d like us to call you back in 15 minutes, please press 1”. When I heard that, I was pleasantly surprised. “Hey, this is a nice change!” So, I left my name and number (which was interesting given that they already had both), and went and did something else rather than wait with a phone next to my hear.
Around fifteen minutes later, the phone rang. However, instead of a “live” person, it was an automated attendant. It confirmed I was on the line and then told me I would get the next available customer service agent. Why the system was designed so that I wasn’t directly connected to an attendant makes no sense. But that wasn’t the frustrating part. The frustrating part was that I had to wait on hold an additional 15 minutes before a “live” attendant came on line.
So much for the customer service idea of leaving a number so I didn’t have to wait on a phone line for an attendant. In fact, I would have felt better had I just remained on the line in the first place.
Now that you know the situation, what are the two lessons that you and I need to take away from this experience–lessons even Verizon doesn’t get?
1. Make it easy for frustrated people to contact you and get the answers they want ASAP. When a customer decides to call customer service, they’re usually already frustrated. So when you’re frustrated, how excited are you to have to go through 52 questions to “get to the right person”? Not very. When someone’s frustrated, they want to talk to a real person who can answer their questions and solve their problems immediately. The last thing they want to do is to go through 20 or 50 questions just to get to the person they wanted to talk with when they originally called.
So, as you look at your business, where do you make it hard for customers to deal with you? When do you make it hard for them to get answers or solve a problem?
2. When you make a promise to a customer or prospect, you better deliver on that expectation–or don’t make the claim in the first place. Why? Because promises raise expectations. If Verizon hadn’t offered the 15 minute return call so I didn’t have to wait on the phone, I wouldn’t have been as ticked off. But because they made the offer (a systems choice), they raised my expectations–which made the 15 minute wait after they called me back even worse. I wasn’t ticked the first time, but the second time I was.
So, as you look at your business, where do you make promises that you aren’t fully living out? When do you raise expectations that you aren’t following through (or consistently following through) all the time?
If you want to grow the kind of business customers want to use over and over again, then you’ll want to apply these two lessons on a consistent basis to your business.
To your accelerated success!
What’s Holding You and Your Company Back?
By · CommentsAre you familiar with the Theory of Constraints (TOC)? If you’re not, the theory (an overall management philosophy) came into vogue post the publication of a book entitled, “The Goal,” by Eliyahu M. Goldratt.
In its most basic form the theory contends that any manageable system (like your business) is hindered from achieving its potential by a very few number of constraints–of which, one, is the major one. While the book focuses on the throughput of a manufacturing concern, the theory has been expanded into a general management philosophy–which can provide major dividends for you and your business.
Without going through the whole process, you can clearly benefit, at the start of this year, by focusing on its basic idea–which is, instead of looking for 50 or 100 constraints that are holding your business back, you want to look for a handful of major constraints–and then narrow those down to your major one.
The easiest visual picture I can off you is that of a pipe. If you have one section that is clogged so that only a dime’s worth of water can flow through it, it doesn’t matter what you do to improve the other area of the pipe. You can expand the diameter of the pipe in those other sections. You could even upgrade those sections from PVC to aluminum to steel to platinum to gold. And it won’t make a difference—until you fix that one point in the pipe that only let’s a dime’s worth of water through.
Likewise, in your business, you have some built in constraints. And until you fix them, you’ll always be hindered from achieving your goals. All other activities will be less effective, until you solve that major constraint.
Now, while I think it’s true that you win games by playing to your strengths (not your weaknesses), the best teams focus some of their attention on alleviating their weaknesses. For example, a football team that has a great passing game and a terrible running game would be foolish to focus their attention on running the ball. They’ll simply lose–and lose a lot. However, if they don’t pick up their running game, they’ll hinder their passing game’s potential.
In other words, too many people make success an either/or proposition. Either you focus on strengths or you focus on building your weaknesses. When, in fact, it should be a both/and. Run with your strengths and shore up your weaknesses.
However, that said, shoring up and focusing on weaknesses can be both demotivating and difficult for an organization and its people–which is why I like the Theory of Constraints. Because the theory doesn’t say focus on all of them, it says, “Focus on the major one.”
So, how do you do that? Well that’s for our next discussion. But for now, I’d recommend that you take out a piece of paper (or open a new document on your computer) and simply ask the question, “What are the major constraints that are hindering me (and my business/organization) from achieving my (our) potential?”
To your accelerated success!
Note: Your constraints could be external or internal, mental or physical, systemic or situational. For example, your constraint could be an individual. It could be a facility challenge. It could be a mental limitation. It could be a technology issue. It could be a reach issue. It could be a conversion issue. It could be a training issue. It could be a financial issue. Etc. Don’t worry about narrowing down yet. Just start thinking about your constraints.
New Free Report on Fast Growth Released Today!
By · CommentsWant to Know How You Can Immediately Begin to Grow Your Business Faster Than You Ever Have Before—While Increasing Your Ability to Lead It More Effectively?
If so, you’ll want to immediately get your hands on the new free report I just released today entitled, “The Seven Secrets of Fast Growth Companies.”
Inside it you’ll discover,
• The number one differentiator between slow and fast growth companies
• The two key elements you need to use to create a fast growth culture
• A simple practice that can radically reduce the time it takes to implement anything
• A lesson from a Harvard professor that can change the way you think forever about your products and services
• A top team practice that can change any meeting you run—and make it more effective.
• The one metric you need to use before choosing any growth idea if you want to be an accelerated growth company
• How you can create a business that’ll scale fast
• How to avoid letting your market think you’re just like “everyone else.”
• How you can create a business that works 24/7, especially when you’re not around.
• And the number one mistake that most CEOs of small and medium-sized make
To get your copy immediately, just fill in the form in the right hand column entitled, “Interested in the 7 Secrets of Fast Growth Companies?” and then click the submit button, “Send it to me now!”
Then after you read it, post your comments below!
Want to Get the Truth from Your People?
By · CommentsAs a leader, you want to believe your people are telling you the truth–but are they? Though some of us as entrepreneurial leaders have always been our own bosses, chances are you were at some point an employee. So, when you were an employee, did you always tell your boss the truth?
I’m not talking about lying (hopefully, you didn’t do that). I’m talking about telling the whole truth.
For example, did you tell your boss what you thought your boss wanted to hear or what you thought needed to be said? Or when your boss asked, “Are we all on board?” were you willing to risk saying to your boss and the rest of your team, “I’m not really in agreement!” Or when you heard that other people in your organization expressing some frustration with your boss, were you willing to tell your boss, “Hey, I think you’ve got a problem!”
If you’re like the vast majority of people, your answers to the above questions were, “Not really.” If that is true of you–and you have leadership capabilities, why would you ever think that your people are always telling you the truth?
Now, this may seem self-serving (it’s not intended to), but this is one of the main reasons why you should regularly hire outside consultants. I’m always amazed at what employees tell me when I do my initial rounds of interviews with new clients. Some of what they say is predictable–but not always. Frequently, CEOs are surprised to find out what their people really think.
For example, we may think that we’re being a great boss by giving them lots of freedom, but they may be interpreting it as, “He doesn’t really care.” Or we may think that when we took the time to create, as a group, a new mission, vision and values statement that we did a great job. But they may be thinking, “This is just window dressing so she doesn’t have to deal with Joe and Judy and their lack of performance.”
Or we may think we’re doing a great job coaching our team because we give them lots of ideas and feedback, but they may be thinking, “I can never do anything right for him. He never says, ‘Great idea. Run with it!’” Or, we may be completely unaware that our non-verbals are communicating loud and clear, “I’m not listening to you.”
Throughout history, very few people have been willing to speak into power. It always has been and always will be. Though you and I will occasionally find some senior staff who will tell us the truth, most won’t. So don’t be surprised.
As you may know, one of the first steps toward creating change is facing reality. But to get there, you’ll probably need someone from the outside to help you get there. It’s no different than asking your customers to tell you the truth. Some will, but most will simply tell you what you want to hear. To get the real truth–and that is what you want–you’ll probably need someone from the outside to help you get there. So, choose wisely!
To your accelerated growth!
P.S. This should go without saying, but that someone should possess great relational skills, be able to bond quickly, and have impeccable integrity.
Are you starting to do your year-end evaluations—and wrestling with how you can do them well and/or differently this year? If you are, then you’ll want to continue reading this week’s Accelerated Growth Caffeine.
I received an email a few days ago from one of my clients asking about whether or not I had a staff evaluation form for the year end that I could pass along. After answering his question I thought, “I’m sure he’s not the only one asking that question.” So if you’re wondering or have ever wondered about the answer to that question, here are a few quick recommendations.
Number One: No evaluation should ever be a surprise. One of the reasons I’m not a big fan of standardized evaluations is because the best evaluations are based on what you and your employee have agreed to. In other words, evaluations are bad when an employee doesn’t clearly know what they’re being evaluated on—from the beginning of the evaluation period. And even worse, when they’re sandbagged (i.e. blasted over things they didn’t even know they were being held accountable for).
Number Two: The shorter the evaluation form the better. Too many evaluation forms and processes are way too complicated and way too long. Plus, the longer something is, the less operational it is (i.e. if you don’t want to waste your time filling out a long form that your employees won’t use, shorten the form).
Number Three: At the end of the day, you should always design tools (like evaluation forms) that actually accomplish their intended purposes—not just use up time (or fill a slot). And when it comes to evaluations, the intended purposes of an evaluation are to reward positive behaviors and results and redirect incorrect or less effective behaviors. Everything else is extraneous.
Number Four: There are four key questions that every evaluation should attempt to ask and answer (you’ve been waiting for this, haven’t you?). Note: You can add to these four, but you don’t need to.
- Did they get done what they were supposed to get done (and how well did they get it done)?
- Did they play well with the others in the sandbox?
- Did they live out the mission, vision and values of your organization?
- Did they grow (in their skills, abilities, behaviors, knowledge, etc.)
That’s it. Don’t over-complicate this process. If you want to add additional questions you can, just keep it short.
Number Five: One last thought. The best evaluations I’ve conducted over the years have been ones where I’ve had my employees fill out their forms first and then submit them to me BEFORE we talked. This worked extremely well because I learned things I didn’t know, I got a better understanding of their mindset before we met, and frequently, I found that they were hard enough on themselves–which meant I could then play more “good cop” to their “bad cop” (since they already knew where they had fallen short–and why).
So, there you have it. The four key questions (and really, the only four questions) you need to ask every year whenever you’re evaluating an employee—plus four other ideas to ensure that when you’re engaged in doing your annual evaluations, you’re doing them well!
To your accelerated success,
Note: If you have any other ideas about annual staff evaluations, post your comments below! I’d love to hear your thoughts!
Want to Grow Your Business Faster?
By · CommentsHave you ever noticed that two companies can attempt to employ the same strategy or tactics and yet get different results? Or more importantly, have you ever been frustrated that you’ve tried the same strategy or tactics that someone else has–and yet haven’t seen the same kinds of results? Why is that?
My conclusion is that there are a series of drivers behind those strategies, tactics and procedures that determine whether or not one company is going to be successful at employing a specific strategy, tactic or procedure.
To give you a taste of the ten, here’s a video sample from a talk I did this past weekend in Phoenix for the Association of Information and Image Management (AIIM). Enjoy!
Do Your People Know What an “A” Looks Like?
By · CommentsIf you’re like most of my clients, chances are you regularly get frustrated by the performance of your people. Sometimes it’s because they’re not executing fast enough. Sometimes it’s because they’re not thinking clearly and anticipating issues and problems. Etc. But one of the more common frustrations is “They just don’t execute at a high enough standard,” (which, of course, is a nice translation of, “They dropped the ball”).
So, what can you do to quickly improve their performance while decreasing their mistakes?
One answer is to raise their standards by clearly defining what an “A” performance looks like. My guess is that if you were to do that right now with your team, you’d probably end up with a fairly divergent set of answers to the question, “What do you think an ”A“ (or ”A+“ or ”10“) looks like?”
If you think “everyone” on your team already knows the “right” answer, I challenge you to have them write their answers out WITHOUT any discussion. Then have them share and compare their written answers and, unless you’re an unusually gifted leader, you’ll probably find that everyone isn’t on the same page. Don’t be surprised by this. It’s normal. Everyone has expectations all the time about everything–and rarely are they ever the same–unless someone has repeatedly defined what those expectations should be (which, by the way, is your job :-).
It’s not a bad idea to have a team discussion about what an “A” should look like–but never ever surrender your responsibility as the leader to set the standards. Hopefully, as the primary leader, you can persuade your people to concur with what you think an “A” should look like. But if you get to an impasse, feel free to use your “leader card.”
Now, when you’re developing your standards, make sure you’re thinking about both negative and positive standards. For example, in a previous career, I used to pastor a large church. Now, if you’ve ever attended a religious service of any persuasion, you’ve undoubtedly encountered a few mistakes during their service (a Power Point slide has a typo or the person on the Power Point isn’t in the same place as the speaker or worship leader. The lighting person has lights off when they should be on. A microphone crackles or dies during the message, etc.).
Obviously most religious leaders don’t want that to happen during their services–but they do–and almost every week, at least in any religious service I’ve ever attended. So, to combat that, one of my standards for our services was, “No Dropped Balls!” Now, I could have chosen a positive standard, “Every cue right!” but the power of the phrase, “No Dropped Balls!” was so much better and clearer that I chose that one.
On the other hand, here’s a positive one. Have you ever been in a religious service and the music just didn’t “move” you? Why isn’t that? Forget the words and the quality of the musicians, there are songs (secular and religious), that either cause you to want to tap your foot or not. The ones that cause you to want to tap your foot (they can be slow or fast, the tempo is irrelevant) are songs that have an intrinsic beat. The words are a distant second to the rhythm when it comes to people feeling moved. Therefore, one of my standards was, “Every song chosen needs to cause someone to want to move physiologically.” So some of your standards might be worded positively, while others might be more powerful if worded negatively.
Now, I know most of you aren’t leading a religious organization, you’re leading a business. But the principle I’m sharing with you is just as valid. Unless your people have a clear vision of what you want them to produce, chances are they won’t hit it. You’ll be frustrated with them continually and they’ll feel they can’t make you happy. So, eliminate that.
Clearly define what an “A” looks like in terms that everyone can understand. Hopefully, you noticed as you read this post that I came up with simple phrases like, “No Dropped Balls!” to describe what the standard was. Then, once you set the standards, you’ve got to cast vision for them every week (not once in awhile–every week). Then ensure that the systems, accountabilities, and resources are in place to ensure that week in and week out, your team is performing at an “A” level.
If you make this simple change, I’m confident you’ll see a massive difference in your people!
To your accelerated success!
P.S. Just as an aside. I left my church four and a half years ago and one of the common refrains I hear from people is, “It’s just not the same. Every week something happens where I think, ‘If Bruce was here, he wouldn’t have let that happen.’“ In other words, unless a leader casts vision for excellence (an ”A“) and holds people accountable to those standards, every organization and group of people will slowly move toward accepting something less. It is your job to ensure that doesn’t happen.










