http://acceleratedgrowth.org/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/ Sun, 01 Jan 2012 12:16:05 +0000 hourly 1 http://wordpress.org/?v= http://acceleratedgrowth.org/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/comment-page-1/#comment-15 Bruce Johnson Sun, 03 May 2009 22:10:31 +0000 http://acceleratedgrowthconsulting.com/2008/04/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/#comment-15 Ben, As a marketer you should get this one. Where do most people shop? Safeway or the local grocer? Home Depot or Joe's lumber? Walmart or Susie's apparel? Most people look at the mega-church issue completely wrong. They look at it from the church perspective, not the customer/attendee perspective. Large churches don't compel people to attend. People choose to attend. If people didn't like the services offered in large churches they wouldn't show up. But they do, because, in general, the services offered deliver better than at small churches. Note: This is not a slam on small churches. It's just an observation. In our current culture (2009, USA), massive numbers of people prefer meeting in larger churches. They willingly choose to drive by smaller churches to attend larger churches. And often, for understandable reasons. For example, when I used to pastor a large church (pre-June 2005), our middle school group regularly averaged 110-140 kids per week. If you had a middle school child and the small church down the street from you with 150 people had 5 middle school kids who had a volunteer teacher in a small classroom using a manual while the large church a little further down the road had a multi-varied multi-media program with a full-time staff person and 125 kids meeting each week, where would you take your child? Note: this doesn't mean that everyone should choose a megachurch. We need all kinds of churches for all kinds of people. But for a lot of people, a large church offers size and scale that small churches just can't replicate. Finally, the money issue is irrelevant to the conversation. It is not less expensive to build seven smaller churches of 300 than one church of 2,000. It's actually cheaper. Oh, and as for the barn question, I don't know anyone around our community who would prefer meeting in a barn and you certainly can't do so for $1M in Montgomery County. But the more important thing to think about this issue is what you, as a marketer should know. The easiest sale is to find out what people want . . . and then give it to them. Megachurches wouldn't exist if people didn't want them. However telling someone that they ought to want small churches is just foolish. It's like breaking every rule you learned in marketing 101. Hope that helps! Bruce Ben,
As a marketer you should get this one. Where do most people shop? Safeway or the local grocer? Home Depot or Joe’s lumber? Walmart or Susie’s apparel?
Most people look at the mega-church issue completely wrong. They look at it from the church perspective, not the customer/attendee perspective. Large churches don’t compel people to attend. People choose to attend. If people didn’t like the services offered in large churches they wouldn’t show up. But they do, because, in general, the services offered deliver better than at small churches.
Note: This is not a slam on small churches. It’s just an observation. In our current culture (2009, USA), massive numbers of people prefer meeting in larger churches. They willingly choose to drive by smaller churches to attend larger churches.
And often, for understandable reasons. For example, when I used to pastor a large church (pre-June 2005), our middle school group regularly averaged 110-140 kids per week. If you had a middle school child and the small church down the street from you with 150 people had 5 middle school kids who had a volunteer teacher in a small classroom using a manual while the large church a little further down the road had a multi-varied multi-media program with a full-time staff person and 125 kids meeting each week, where would you take your child?
Note: this doesn’t mean that everyone should choose a megachurch. We need all kinds of churches for all kinds of people. But for a lot of people, a large church offers size and scale that small churches just can’t replicate.
Finally, the money issue is irrelevant to the conversation. It is not less expensive to build seven smaller churches of 300 than one church of 2,000. It’s actually cheaper.
Oh, and as for the barn question, I don’t know anyone around our community who would prefer meeting in a barn and you certainly can’t do so for $1M in Montgomery County.
But the more important thing to think about this issue is what you, as a marketer should know. The easiest sale is to find out what people want . . . and then give it to them. Megachurches wouldn’t exist if people didn’t want them. However telling someone that they ought to want small churches is just foolish. It’s like breaking every rule you learned in marketing 101.
Hope that helps!
Bruce

]]> http://acceleratedgrowth.org/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/comment-page-1/#comment-14 Ben Sun, 03 May 2009 18:16:39 +0000 http://acceleratedgrowthconsulting.com/2008/04/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/#comment-14 Can someone explain the mega-church concept to me because I don't get it?! Why wouldn't you just get everyone together in a barn and give the $1M to those in need? WWJD? Can someone explain the mega-church concept to me because I don’t get it?!
Why wouldn’t you just get everyone together in a barn and give the $1M to those in need?
WWJD?

]]> http://acceleratedgrowth.org/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/comment-page-1/#comment-13 Rami Kantari Wed, 07 May 2008 12:58:27 +0000 http://acceleratedgrowthconsulting.com/2008/04/be-willing-to-spend-a-little-more-to-wow-a-potential-customer/#comment-13 Impressive article on customer service Impressive article on customer service

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