Is Your Strategic Plan Actually Strategic?

Posted on 27. Sep, 2010 by in Business, Goals, Growth, Leadership, Planning, Strategy

It’s that time of the year again when most businesses and organizations (just like yours) begin to work on their strategic plans for the coming year. However, the vast majority of strategic plans aren’t very strategic at all. Why? Because most strategic plans are simply tactical plans dressed up with the phrase, “strategic,” in front […]

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Have You Created Your 100 Day Plan Yet?

Posted on 20. Sep, 2010 by in Business, Communication, Goals, Growth, Leadership, Marketing, Planning, Strategy

I know it’s hard to believe, but we’re almost done with calendar year 2010. As of today, there are only 103 days left before January 1 rolls around again–which means it’s once again time for that 100 Day end of the year plan and push campaign. And I do mean “plan and push.” Why? Because […]

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Are You Leveraging All Nine of Your Profit Drivers?

Posted on 16. Sep, 2010 by in Business, Entreprenuership, Finances/Money Management, Growth, Marketing, Planning, Strategy

Do you ever feel that you make business too difficult in your own mind? Or do you ever find yourself getting lost in the complexity of everything you have to do in order to build a fast growing business? If so, then I think you’ll really appreciate the following simple grid of nine profit drivers. […]

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Focus Your Marketing (and Strategy) More on New Than on Better

Posted on 08. Sep, 2010 by in Business, Change, Communication, Creativity/Innovation, Design, Entreprenuership, Goals, Leadership, Marketing, Planning, Pricing, Remarkability, Strategy

When you go to buy something yourself, are you more interested in getting the “New” thing or the “Better” thing? Which one gets you more excited? Note: this even applies to Apple. When they introduce something that’s improved (for ex. speed) it gets a yawn. But when they introduce something new (for ex. Face Time or […]

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Always Have Someone “Outside” Read Your Copy

Posted on 05. Sep, 2010 by in Business, Communication, Design, Leadership, Writing

No matter who’s speaking, we all suffer from the same problem. Once we know something, it’s incredibly difficult to imagine what it’s like to not know that thing. So, when we say something, we often say things that make complete sense to us, but don’t to the people we’re attempting to communicate with. For example, […]

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