If You Really Want to Be More Remarkable Take a Page from Apple’s Playbook

Posted on 14. May, 2008 by in Branding/Differentiation, Business, Creativity/Innovation, Marketing, Planning, Remarkability, Strategy

Fortune magazine recently came out with their listing of the Fortune 500 (and 1000). A quick survey of the Fortune 500 shows that the company with the best performing stock return over the past decade has been . . . Apple–at an impressive 50.7% return per year. So, how did they do that? From my […]

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