Wolfgang Puck: Put Your Signature On It

Posted on 14. Apr, 2008 by in Branding/Differentiation, Business, Creativity/Innovation, Design, Marketing, Remarkability, Strategy

If you could achieve Wolfgang Puck’s success, would you? If you could go from being a young Austrian boy who was fired from his first cooking job to being a world renown chef and restauranteur with a global brand that includes 15 top rated restaurants (including the famous Spago Beverly Hills), 80 Gourmet Express locations, […]

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Be Willing to Spend a Little More to WOW a Potential Customer

Posted on 02. Apr, 2008 by in Business, Customer Service, Design, Marketing, Remarkability

While remarkability tends to decrease the cost of customer acquisition (i.e. as more people remark to others about your products and services, you pay less per new customer because word of mouth doesn’t cost you directly). However, what often drives remarkability is your willingness to spend a little more money on the new customers you […]

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