At the End of the Day, Likability Still Wins in Politics and Business

Posted on 25. Feb, 2008 by in Branding/Differentiation, Business, Character, Communication, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Relationships, Remarkability

Regardless of which political party you’re in, or which presidential election you pick out of the past fifty years, the winner has almost always been the most likable of the two candidates (for example, Kennedy over Nixon, Carter over Ford, Reagan over Carter, Bush I over Dukakis, Clinton over Bush I, Bush II over Gore, […]

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How Often Do You Evaluate Your Competitive Advantage?

Posted on 11. Feb, 2008 by in Branding/Differentiation, Business, Leadership, Marketing, Planning, Strategy

Quickly: if I were to ask you to answer the question, "Why should anyone (meaning a potential customer) use your business over any and every other business in your market space?" what would you say? Secondly, what would your customers say? Thirdly, is your answer quantifiable? And finally, when was the last time you updated […]

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Create Incentives for Customers or Prospects to Update Their Data

Posted on 07. Feb, 2008 by in Business, Customer Service, Marketing, Operations, Small Business

Almost every small business I’ve run into has struggled with keeping contact information up to date. So they  tend to avoid doing anything about it (until a new system is put in place and then they have to invest massive amounts of time to verify data and delete old records because nothings been done on […]

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196 Possible Marketing Plan Questions

Posted on 04. Feb, 2008 by in Branding/Differentiation, Business, Goals, Leadership, Marketing, Planning, Remarkability, Small Business, Strategy

Putting together a marketing plan is a challenge most small business leaders wrestle with. But the key to creating a winning marketing plan is to start by asking great questions. Why? Because the quality of the answers you get is directly related to the quality of the questions you ask. So to help you figure […]

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Free Report on Avoiding Common Small Business Mistakes Now Available

Posted on 04. Feb, 2008 by in Attitude, Branding/Differentiation, Creativity/Innovation, Customer Service, Leadership, Managing Talent, Marketing, Personal Development, Planning, Small Business, Strategy

If you’d like to avoid the 12.6 most common mistakes that small business leaders make, then simply enter your name and email in the boxes at the top of the right hand column in this blog. As soon as you hit submit you’ll be immediately taken to the download page for the free report. Once […]

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