When Was The Last Time You Updated Your Website?

Posted on 30. Jan, 2008 by in Business, Change, Design, Marketing, Operations

As a small biz leader, you know that getting a website up and keeping it up-to-date with current information is a job. In fact, it often requires so much time and effort from us (or our team) that once we get one up, we tend to keep it up . . .  forever. The problem, […]

Continue Reading →

Key Strategic Decisions at Quiznos That Could Mark Your Turnaround

Posted on 24. Jan, 2008 by in Business, Finances/Money Management, Leadership, Operations, Strategy

Fortune Magazine has a great article this week on the turnaround at Quiznos. But like most turnaround stories, it’s been marked by a few key strategic decisions–decisions which any small business can learn from. According to the article, since Greg Brenneman took over last year, he’s made a couple of key strategic decisions for Quiznos.  […]

Continue Reading →

Refuse to Allow Your Options to Be Limited By What You Think is Possible

Posted on 20. Jan, 2008 by in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Leadership, Planning, Strategy

Business Week ran a story on community colleges in this week’s edition that reminded me of this principle. When you think of a community college, how large of a target market do you think of? Twenty miles? Fifty miles? A hundred miles? My guess is that you probably can’t imagine that many people would drive […]

Continue Reading →

Discounts Don’t Trump Theater in Retail

Posted on 17. Jan, 2008 by in Branding/Differentiation, Business, Design, Marketing, Operations, Remarkability

When I first arrived in Germantown, MD back in 1989, Giant was the "in" grocery store and Safeway was "out". Then, around the turn of the century, Safeway relocated to a new location with a better design, look and feel. Shoppers started migrating. Then a few years later, even with a better looking (and newer) […]

Continue Reading →

Four Keys to Raising Total Customer Value

Posted on 15. Jan, 2008 by in Business, Finances/Money Management, Marketing, Planning, Strategy

Most businesses spend more money than they need to trying to attract new customers when they haven’t really extracted out all of the value from their current customers. So, if you’d like to do more of the later (which is less costly and yields higher results) than the former, then you’ll want to pay attention […]

Continue Reading →

Gordon Ramsey and Walking Your Competitor’s Businesses

Posted on 10. Jan, 2008 by in Branding/Differentiation, Business, Creativity/Innovation, Remarkability, Strategy

Have you watched Gordon Ramsey’s Kitchen Nightmares? If you haven’t, you’re missing out on one of the best–and free–small business educational experiences around. You don’t even need to be a foodie to enjoy the show, just a small business owner or senior executive. Now, if you haven’t watched the show, the basic story line is […]

Continue Reading →

Do You Like Having to Call Back?

Posted on 09. Jan, 2008 by in Business, Customer Service, Leadership, Managing Talent, Marketing, Operations

On Monday, December 17th I went to open my QuickBooks for Mac 2006 edition. A window popped up saying something to the effect, "Can’t download updates, insufficient memory." The screen disappeared and then, right before my eyes, QuickBooks started erasing all of the files on my desktop (a total of six gigabytes of data). Gone! […]

Continue Reading →

Don’t Lead With Your Title When Networking

Posted on 06. Jan, 2008 by in Branding/Differentiation, Business, Communication, Marketing

When someone asks, "What do you do?" how do you respond? If you’re like most people, you respond with your title. "Well, I’m the owner of XYZ company." Or, "I’m the Executive Director of ABC." Or, "I’m a lawyer." Etc. At that point, what happens? Exactly. Nothing. Right? It’s almost as if the moment we […]

Continue Reading →