Do the Unexpected (The Christmas Story)

Posted on 19. Dec, 2007 by in Branding/Differentiation, Business, Creativity/Innovation, Customer Service, Planning, Remarkability, Strategy

Whether you buy into the Christmas story or not, you have to at least be amazed that over two thousand years later, in America alone, over $450 BILLION will be spent, that businesses will organize their sales cycles around, and that employees will organize their vacations around a day designed to remember and celebrate the […]

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How to Win When You’re in Competition with a Gorilla (England and the 2012 Olympics)

Posted on 06. Dec, 2007 by in Branding/Differentiation, Business, Creativity/Innovation, Leadership, Planning, Remarkability, Strategy

If you’re in a market space where there are one, two or three dominant players and you’re not one of them, what should you do? Sadly, too many companies and organizations try to compete head on. They go on strategy retreats and come home with vision statements about being the "premier" or "dominant" or "number […]

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