Mess with the Menu This Thanksgiving (and then when you get back to work)

Posted on 20. Nov, 2007 by in Branding/Differentiation, Creativity/Innovation, Planning, Remarkability, Strategy

I know. If you’re a traditionalist, you probably can’t believe I just wrote that. But I did. Why? Because, while traditions bring a sense of security, they don’t create WOWs. Yes, if every dish is cooked the same way it’s been cooked since your relatives landed at Plymouth Rock (or wherever they landed), it will […]

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Tom Cruise and The Need for Speed

Posted on 07. Nov, 2007 by in Branding/Differentiation, Business, Customer Service, Planning, Remarkability, Strategy, Time Management

Do you remember that famous line from Top Gun when Tom Cruise, in his nicer days :-), said, "I feel the need, the need for speed!" There’s a lot of truth to that isn’t there? You feel it, don’t you? When you call customer support, you don’t want to be put on hold for twenty […]

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