Unleash the Power of Five (Virgin America)

Posted on 24. Oct, 2007 by in Branding/Differentiation, Business, Creativity/Innovation, Design, Leadership, Planning, Remarkability, Strategy

Anyone who knows me knows I love to think in terms of fives. I see almost everything that way. So you can imagine my delight when I recently read how the CEO of Virgin America, Fred Reid, has used the Power of Five to shape an entire airline. Previously, Fred was the president of Delta, […]

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Sometimes the Past Can Be the Key to Unlocking Your Future

Posted on 11. Oct, 2007 by in Attitude, Branding/Differentiation, Business, Creativity/Innovation, Planning, Remarkability, Strategy

A couple of months ago, I wrote about how the Nintendo Wii had taken over the market by choosing to zig while everyone else was zagging. But one of the salient parts of the story that I didn’t focus on was that one of the ways that the Wii was able to actually make money […]

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