Make Sure You’re On When You’re Supposed to Be On (The Chelsea Johnson Story)

Posted on 19. Jul, 2007 by in Attitude, Branding/Differentiation, Business, Customer Service, Leadership, Relationships, Remarkability

How many times have you gone out to a restaurant (or retail establishment or hotel or bank or . . . ) and been frustrated with the service? In your mind, this ought to be rather simple. If someone is in a service business, they ought to be prepared to serve. But what seems so […]

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Make Sure You Zig When Others Zag (The Nintendo Wii)

Posted on 19. Jul, 2007 by in Branding/Differentiation, Business, Creativity/Innovation, Leadership, Planning, Remarkability, Strategy

At it’s core, remarkability is all about differentiation. It’s not about being the biggest or most famous or most expensive. Nor is remarkability about perfection. Instead, it’s about doing something in such a way that the recipient of that action is moved to positively remark to others about the experience they had with you (or […]

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