Wow Them With So Much Value They Can’t Say No

Posted on 10. Jan, 2007 by in Branding/Differentiation, Business, Creativity/Innovation, Design, Remarkability

Have you ever watched Steve Jobs introduce a new product?  If not, you need to.  No one does it better.  Just go to Apple and click on the Macworld Keynote image and listen in. Or if you’d prefer, you can select just the introduction of the iPhone and watch a master marketer WOW you with […]

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Always be Generous

Posted on 04. Jan, 2007 by in Attitude, Business, Character, Customer Service, Leadership, Personal Development, Remarkability

I ran into an encounter recently when a client who had hired me to speak, asked me if I would be willing to take $650 for a $762.21 reimbursement.  Now, while this story eventually ended very positively, in the interim, I decided to make a couple of comments to him, one of which was (and […]

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