Overwhelm Them with the Little Bit Extras

Posted on 20. Sep, 2006 by in Branding/Differentiation, Creativity/Innovation, Customer Service, Design, Remarkability

Last month, my brother and I (along with our spouses) took my parents to New York City for a four celebration of their 50th wedding anniversary.  We wanted it to be a magical weekend so we stayed at a nice hotel (The Michelangelo) right next to  the Rockefeller Center, went to a couple of plays […]

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