Minor Changes Aren’t Remarkable

Posted on 23. Aug, 2006 by in Branding/Differentiation, Business, Creativity/Innovation, Leadership, Remarkability

If you didn’t read the cover article in the August 7, 2006 Business Week magazine on Mary Minnick’s transformation at Coke, then you need to  (http://www.businessweek.com/print/magazine/content/06_32/b3996401.htm?chan=gl). It’s an incredible argument for just about everything I try to say at Make it Remarkable.  Over the past decade, Coke has been losing ground.  Though it’s the world’s […]

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Mix and Match Your Way to Remarkability

Posted on 11. Aug, 2006 by in Business, Creativity/Innovation, Design, Remarkability

Ever get frustrated when you want to create something new, but feel stuck?  Well, if you have, one of the oldest, most trusted creativity exercises just may be the solution you’re searching for.  However, don’t let the word “oldest” throw you off.  The fact that this process is “old” ought to let you know it’s […]

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