Simple or Complex?

Posted on 23. May, 2006 by in Business, Customer Service, Design, Goals, Leadership, Planning, Remarkability

If given the choice, do you prefer something simple or complex?  Easy or difficult?  Well, if you’re like most people, simple and easy win hands down.  So why do we keep making what we do so complex? Why do we make purchasing so difficult? Why do we add too many options to what we’re offering/selling? […]

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Starbucks Watch Out, Chocolate’s a Comin’

Posted on 04. May, 2006 by in Branding/Differentiation, Business, Creativity/Innovation, Leadership, Remarkability

This week, Business Week has an article entitled, "Chocolate: Belly Up to the Bar, which talks about how a number of companies are starting new chains of chocolate stores, similar to the Starbucks experience—chains like  "Ethel’s" in Chicago,  "Bittersweet" in San Fransisco and "Moonstruck" in Oregon and Illinois. Instead of just getting a latte though, […]

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