Refuse to Be Ordinary

Posted on 27. Mar, 2006 by in Branding/Differentiation, Creativity/Innovation, Customer Service, Leadership, Remarkability

Yesterday, my mother hosted a birthday party for my brother (April 4th) and myself (March 29th) and the food was incredible  But it all started with a question, "How can I do this differently?" So instead of the normal birthday fare we had pecan-crusted salmon draped with a dill sauce, garlic-mashed sweet potatoes with coconut […]

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Sometimes the Way Forward is Backward

Posted on 20. Mar, 2006 by in Branding/Differentiation, Business, Creativity/Innovation, Customer Service, Planning, Remarkability

Have you heard of the website, www.gethuman.com?  It’s a site that lists ways you can circumvent voice mail jail and get straight to a "real live human being" at major corporations (what a radical idea! Real customer service!). Some of their general rules are as follows. Interrupt. Press 0 (or 0# or #0 or 0* […]

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Cleanliness is Next To Profit-ness

Posted on 13. Mar, 2006 by in Business, Customer Service, Design, Remarkability

When you sit down at a restaurant and notice garbage on the floor, what do you think?  Is your first thought, "Wow, what a great place.  We definitely made a great choice!" Or is it, "Can you believe that?  I guess we won’t be coming back here again."? Well, chances are, if you’re like my […]

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No One Can Be All Things to All People

Posted on 08. Mar, 2006 by in Branding/Differentiation, Business, Customer Service, Design, Leadership, Remarkability

Despite all of the press, books and talks about branding, one of the major problems that most businesses encounter is the desire to be all things to all people. Why?  Because none of us wants to say "No!" to a customer.  What health club wants to say, "You’re not in our target market."  Or what […]

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Why Can’t Restaurants Get the Bread Thing Right!

Posted on 05. Mar, 2006 by in Business, Creativity/Innovation, Customer Service, Design, Remarkability

Have you ever noticed that sometimes it’s the little things that make all of the difference? For example, earlier this afternoon my wife and I went out for lunch after church to a local California Pizza Kitchen (I love their Thai Chicken Pizza).  But as we were waiting, the server asked us if we wanted […]

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Remarkable Starts with Differentiation

Posted on 02. Mar, 2006 by in Attitude, Business, Creativity/Innovation, Design, Leadership, Remarkability

Earlier today I got a call from a young church planter (ergo, entrepreneur in biz land) from Houston who had read my blog and wanted to ask a great question, "How do we create remarkable?" It really was/is a great question, and one I’m committed to answering through my writing, speaking and consulting.  However, the […]

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